Senior Brand & Communications Specialist

Job Description

Job Description

POSITION PURPOSE :

The Senior Brand and Communications Specialist is responsible for developing and executing strategic marketing and communication initiatives that strengthen the organization’s brand, support business objectives, and engage both external and internal audiences. This role leads the creation of clear, compelling messages and content strategies across digital, print, and presentation platforms, ensuring consistency in brand voice and identity. The specialist coordinates campaigns, manages external communication tools such as websites, social media, and marketing collateral, and supports internal communications through newsletters, employee updates, and events. By combining strong writing, messaging, and project management skills, the Senior Brand and Communications Specialist plays a key role in enhancing visibility, building relationships, and driving organizational success.

ESSENTIAL FUNCTIONS AND BASIC DUTIES :

External Communications :

• Develop, implement, and coordinate integrated marketing and communication campaigns that support organizational goals and brand positioning.
• Develop key messages and value propositions for external communication tools, including presentations (such as conference presentations), website content, social media, and marketing collateral.
• Support content strategy by planning and creating compelling content across digital and print platforms.
• Collaborate with cross-functional teams to align external communication strategies with business objectives.
• Monitor and analyze marketing performance metrics, providing insights and recommendations for improvement.

Internal Communications :

Education / Certification :

Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, or a similar creative field.

Required Knowledge & Experience :

Skills / Abilities :

PHYSICAL ACTIVITIES AND REQUIREMENTS OF THIS POSITION :

Must possess current, valid driver's license with no restrictions. Ability to sit for long periods of time. Able to view computer screen for lengths at a time. Must be able to speak and listen clearly. Fine visual acuity to read for accuracy. Travel may be required up to 10% of the time.

PHYSICAL STRENGTH :

This job may require lifting of up to 25 pounds occasionally.

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