Sales and Marketing CoordinatorStretchLab • Solana Beach, CA, United States
Sales and Marketing Coordinator
StretchLab • Solana Beach, CA, United States
8 hours ago
Job type
- Full-time
Job descriptionCollaborate with Studio Owner to create and execute ongoing marketing & advertising plans based on studio needs and budget with a focus on lead generation, new member acquisition, retention, and loyalty. Collaborate with the Studio Owner and Studio Managers to devise and implement innovative new sales initiatives, strategies and programs to generate new lead sources and expand our customer base. Achieve objectives through effective planning, analyzing data on past performance, and projecting future performance. Learn consultative sales process and achieve positive sales performance through lead generation, lead task management communications, client care follow-up, and effectively gain new members for the studio Book and confirm introductory and member stretch sessions for clients Manage the front desk to kindly greet and check-in clients and prospects when they enter the studio Conduct tours of the facility while establishing a relationship and targeting an individual's needs and wants Maintain an acceptable level of personal sales production Emphasize and enforce the objectives of the club as a fitness and wellness provider Present available services to current or prospective members Book quality appointments to achieve monthly sales targets and follow-up through execution of lead management tasks daily to retain and obtain members Seek to generate leads, drive traffic to our studios, and increase our membership base by implementing all grassroots efforts that benefit all of our studios at large. Collaborate with the Studio Owner and Studio Managers to identify and reach out to like-minded local health and wellness businesses, event venues, athletic teams / clubs, sporting / athletic events, community groups / events, etc., to brainstorm, create, plan, coordinate, promote, staff, execute, and host innovative engagement events ("pop-ups") that showcase our services to target niche markets and smaller defined audiences, both in our studios and at locations throughout the Treasure Valley. Build and maintain partnerships with these organizations / businesses to provide free one-on-one assisted stretches to their clientele, customers, employees, members, etc. in exchange for promoting their brands and products / services via social media channels. Maintain a consistent calendar of these grassroots outreach activities, including community events, workshops, appearances, festivals / markets, expos, health fairs, small business grand openings, athletic events, etc. Coordinate all logistical details of each event with our partners, as well as work with our Studio Managers to secure adequate staffing for each event. Maintain a log (via Google sheets) of all upcoming confirmed events / pop-ups (including all logistical details) where all staff can see dates, times, and staffing requirements of each event and can sign up to work events. Work with the social media coordinator at each studio to promote all events via social media and email marketing. Set up and tear down all equipment for each event outside of the studios (tent, portable tables, portable stretch benches, flags, iPads, promotional literature, promotional giveaways, etc.). Inform Studio Managers of any in-studio events so they can block off the studio schedule as needed. When hosting an event, interact with and educate every prospect about our services, inspiring them to get a free demonstration stretch by our Flexologists, and potentially selling them an in-studio Mobility Assessment & Introductory Stretch and / or a StretchLab membership. Create fun games, raffles, or other giveaway opportunities at events to fully-engage prospects. Utilize StretchLab's CRM / POS software to create accounts for all leads / prospects, categorize them by source, and assign tasks to them so that the studio sales staff can follow-up with them. Compose and send hand-written notes of appreciation to all collaboration partners. Similarly, assist and supervise Studio Managers in executing all of the above for engagement opportunities that benefit just their specific studios. Follow-up with the Studio Owner and Studio Managers to review each event on its merits and downfalls, number of leads obtained, potential for repeat collaborations, and any referrals for other collaborations. Maintain a log (via Google sheets) of all pertinent information about every grassroots connection made or attempted including contacts at those organizations; the nature of our partnerships, events, and collaborations; all communications; and resulting number of leads. Strategically plan and manage annual, quarterly and monthly social media calendars. Spearhead all tactical digital marketing efforts to increase brand awareness, leads and memberships utilizing creative assets produced by you, our studio teams, or our StretchLab franchisor. Implement weekly email and text campaigns including design, creation, list building, distribution and assessment, alternating between member-focused and prospect-focused communications. Supervise the Studio Assistant Managers in social media execution ensuring accurate content, on-brand design, and timely postings. Generate, edit, publish and share daily "live" content that builds meaningful connections and encourages members and prospects to take action. Moderate or act upon all user-generated content. Work directly with digital marketing vendor to manage set-up, publishing, and optimization of ads to maximize digital ad spend. Drive membership sales through Corporate Wellness Accounts with local businesses. Collaborate with Studio Owner to negotiate B2B membership terms whether subsidized by the business (via benefits program or otherwise), or paid for by individual employees. Identify and network with key market influencers, chambers of commerce, etc. to build and maintain relationships and develop into an ambassador for the brand. Foster a positive, collaborative reputation that establishes StretchLab as a leading resource for local health and wellness-related events and activities. Drive referral business by developing and maintaining strong and lasting strategic partnerships with community members and colleagues whose customers / clientele align with our target markets. Set a good example by working according to company culture and values, prioritizing ruthlessly, using good communication, and delivering results effectively. Participate in studio, district and corporate meetings / webinars and trainings as required. Enforce StretchLab corporate policies, business practices, systems and procedures. Ensure StretchLab branding through consistency and continuity in all actions. Work closely with Studio Owner and Studio Managers to ensure health and profitability of the studio. Demonstrate the ability to identify and manage competing priorities; effectively manage your time and resources to ensure multiple priorities are balanced and managed successfully. Act with integrity both inside the studio and out in the community. Maintain cleanliness and organization of the StretchLab van and equipment stored therein, and maintain its inventory of all cleaning supplies, promotional materials, etc.
Benefits :
- Bonus based on performance
- Company parties
- Training & development
- Wellness resources
StretchLab is currently seeking a high energy, passion-filled and sales motivated individual that is fitness-minded and has a love for community and our brand!
Founded in 2015 in Venice, California, StretchLab is the industry leader in offering one-on-one assisted stretching. With Co-Founders coming from the Personal Training industry, Stretch Lab has created a variety of offerings to empower clients to 'Live Long'. StretchLab has gathered a team of experts already certified in an array of related fields - physical therapy, chiropractic medicine, yoga, Pilates, and more - and brought in the world's leading authority on stretching and flexibility to deliver on the promise of having the finest team of stretching professionals gathered anywhere. StretchLab's proprietary Flexologist ™ training ensures that their clients receive a world-class stretching session.
Position & Responsibilities :
Hybrid Role as Sales, Events, and Marketing Outreach Coordinator
Strategic Marketing and Sales Planning
Sales Consultant
Grassroots Lead Generation
Social Media
Business-to-Business
Brand and Cultural Ambassador
Administrative / Miscellaneous
Compensation : $20.00 - $22.00 per hour
Stretching is ancient, but StretchLab has redefined what it means to get a stretch
Having someone with years of experience read your body, assess your needs and make sure that you have been thoroughly, expertly stretched is an experience like no other. To push you further than you can push yourself and open you up in ways that you just can't do on your own. Stretching is really good for you. Being stretched is the key to a longer and healthier life.
This franchise is independently owned and operated by a franchisee. Your application will go directly to the franchisee, and all hiring decisions will be made by the management of this franchisee. All inquiries about employment at this franchisee should be made directly to the franchise location, and not to Stretch Lab Corporate.
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Marketing And Sales Coordinator • Solana Beach, CA, United States
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