Role : Digital Product Marketing Manager
Location : San Diego, CA
Type : Contract
Overview :
Seeking a results-driven Developer Marketing Manager to design and execute B2B digital marketing and go-to-market strategies for developers in Compute, AI, and IoT. The role focuses on driving adoption of Client’s and Snapdragon technologies through data-driven, developer-focused campaigns and collaborations with cross-functional teams.
Key Responsibilities :
- Lead digital marketing and GTM strategies aligned with business goals and developer journey insights.
- Plan and execute product launches for Client’s and Snapdragon developer solutions.
- Collaborate with Product, Marketing, and Engineering teams to deliver cohesive, impactful campaigns.
- Develop and track KPIs, optimize campaigns using performance data and trends.
- Create GTM assets — customer stories, solution briefs, blogs, and web content.
- Manage and mentor team members.
Minimum Qualifications :
5+ yrs in digital / product marketing or strategy within content / software, edge, or cloud tech.3+ yrs of B2B campaign ownership and 2+ yrs of people management.Skilled in data-driven decision making, GTM strategy, and cross-functional collaboration.Strong communication and organizational skills.Preferred Qualifications :
Knowledge of on-device AI, embedded systems, edge computing.Familiarity with tools like Adobe AEM, Marketo, Salesforce, Figma, Workfront, and analytics platforms (Adobe Analytics, BrightEdge, Qualtrics, ON24).