Abe is hiring : Senior Social Media Advertising Strategist (Remote US) in New Yor

Overview Senior Social Media Advertising Strategist (Remote US) – Abe

Abe is a specialized consultancy focused exclusively on social media advertising, helping clients leverage LinkedIn, Meta, and more to reach, engage, and convert target audiences. This role reports to the Associate Director and is a crucial part of the social media team. This position is remote-first with optional in-person offices and travel as needed.

Responsibilities Oversee and lead a collection of social media accounts

Provide direct support to client contacts

Coordinate weekly with vendors or operational partners to align tasks, ensure quality, and implement improvements

Build client strategies each quarter

Create, maintain, and optimize budgets for paid media campaigns

Provide fractional internal marketing support for a boutique agency within Directive

Understand client positioning and unique value propositions

Ensure lead routing accuracy within a CRM

Maintain personal productivity and utilization

Collaborate with the Associate Director to meet internal and client goals

Understand the value of programmatic campaigns

Drive cross-sells, upsells, and referrals through client relationships

Execute and optimize advertising campaigns within LinkedIn, including ad copywriting, TAM development, and targeting to maximize ROI

What You Offer 4+ years of experience at a performance / digital marketing agency with hands-on support for B2B clients

Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads

Understanding of LinkedIn Ad Units (e.g., conversation ads, document ads, CTV, etc.)

Proficiency with advertising platforms / tools such as LinkedIn Campaign Manager, ZoomInfo, 6sense, and more

Ability to delegate to junior team members for joint success

Strong understanding of paid principles (keyword research, ad copywriting, bid management, optimization)

Ability to analyze campaign performance with Google Analytics / GA4, Excel, and other analytics tools to drive decisions

Ability to measure and drive results using OCT

Experience with audience segmentation by tier, job title, etc.

Proven success with mid-market or enterprise accounts

Ability to translate strategy into data-driven stories

Problem solver with a competitive and curious mindset

Always seeking industry growth opportunities and knowledge sharing

Strong organization, prioritization, and multi-project management

Quality-focused with a passion for advertising

Willingness to travel to visit clients approximately once per year or as needed

What Success Looks Like Live Abe’s core values in every interaction

Effectively manage approximately five mid-tier and enterprise accounts

Meet / exceed department KPIs, including client growth and goal attainment (NSMs and Client Satisfaction scores)

Build client trust and renewals; cross-sell services aligned with client goals

Clearly communicate results with clients and executives

Demonstrate sound strategic decision making for accounts

Benefits Base salary range : $85,000–$95,000 USD with potential for bonus eligibility; actual salary varies by experience and directives

Medical, dental, vision, disability, and life insurance for you and your family; employer-paid coverage for you and partial for dependents

Mental health and wellness benefits (Spring Health, Headspace); physical health benefits (Omada, fertility support, One Medical)

Time Off : Unlimited PTO (minimum 2 weeks), paid holidays, your birthday off, year-end recharge

Traditional and Roth 401(k) with 3% company match

Annual bonus based on tenure

Work Environment & Accessibility As a remote-first company, you may work from anywhere in the US; optional Abe offices are in Irvine, CA. Global opportunities may be available with work authorization. This role operates 100% virtually from a home office; collaboration is done via Zoom and Slack. You will need a reliable internet connection and a professional background. Reasonable accommodations are available in the application and selection process.

If you require accommodations, please email careers@directiveconsulting.com.

Equal Opportunity At Abe, we value People First and are committed to fostering a diverse and inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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