Data Scientist - Growth

We are hiring for an experienced Data Scientist to accelerate our growth initiatives and help Perplexity expand its reach globally. You'll work closely with our Growth, Marketing, Product, Enterprise, and Partnership functions, using data-driven insights to optimize strategies across paid acquisition, organic growth, product development, retention, monetization, and strategic partnerships.

This role offers the chance to significantly influence how our growth strategies evolve and scale in a dynamic startup environment.

Responsibilities

• Collaborate closely with Growth, Marketing, Product, Enterprise, and Partnership teams to provide data-driven insights and recommendations across all growth initiatives.
• Perform deep-dive analyses on user behavior, conversion funnels, and retention patterns to drive both paid and organic growth.
• Lead user research and segmentation analysis to inform growth strategies, market targeting, product development, and paid campaign optimization.
• Design, implement, and interpret A / B tests to continuously enhance marketing performance, product features, and overall user experiences.
• Define, implement, and visualize key growth metrics across paid acquisition, organic channels, activation, retention, and monetization, creating dashboards to track business performance and marketing ROI.
• Develop data models and pipelines to improve analytics efficiency, enable self-service analytics, and support strategic decision-making.
• Support revenue growth initiatives through pricing analysis, subscription optimization, and enterprise growth strategies.
• Analyze paid acquisition channels and campaigns performance, identifying opportunities for optimization, budget allocation, and sustainable growth.
• Conduct analysis on social media performance, SEO initiatives, and marketing spend to maximize reach, engagement, and cost-effectiveness.

Qualifications

Preferred Qualifications

The cash compensation range for this role is $200,000 - $300,000.

Final offer amounts are determined by multiple factors, including experience and expertise, and may vary from the amounts listed above.

Equity : In addition to the base salary, equity may be part of the total compensation package.

Benefits : Comprehensive health, dental, and vision insurance for you and your dependents. Includes a 401(k) plan.

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