Executive Creative Director (McLean)

Were looking for a creative leader who thrives at the intersection of big-picture brand building and hands-on creative execution. This is a role for a player-coach who can roll up their sleeves on the work while building, inspiring, and mentoring a world-class creative team in a fast-paced business.

As Executive Creative Director, youll report directly to the CMO and shape the future of one of the most dynamic health and lifestyle brands in the country. With 70 locations today, $300M in annual revenue, and a plan to scale to 100+ clubs by 2030, this is a rare opportunity to build an iconic brand in a growth business with momentum.

Your mission : turn bold strategies into market-shaping realities. Youll own the creative vision across every channel - digital, physical, experiential, and more - and youll personally engage in the work to ensure excellence while coaching your team to deliver their best.

This role is about impact, not just pitches. Youll deliver campaigns that drive results, design that elevates experience, and content that creates loyalty, all while building a creative function that scales.

What youll do :

• Lead as both a visionary and practitioner : setting brand and creative direction while engaging in the work alongside your team.
• Build, coach, and inspire a multidisciplinary creative team and agency partners.
• Translate business strategy into advertising and content that excites our audience and drives results.
• Deliver breakthrough campaigns and experiences that reinforce our positioning and cultural relevance.
• Ensure agility, speed-to-market, and consistency across all brand expressions as we scale nationally.

This is the right role for a creative executive who wants to shape the business, not just the ads. If youre excited to both create and coach, to build a brand and a team in equal measure, and to put creativity at the heart of growthyoull thrive here.

Job Responsibilities :

Brand and Creative Leadership

Team Management & Collaboration

Creative Execution

Growth & Innovation

Required Knowledge, Skills & Abilities :

Required Experience, Education & Certifications :

Benefits & Perks

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Equal Opportunity Employer / Protected Veterans / Individuals with Disabilities