Director of Product - Growth, Acquisition & Activation

Product Leader For Acquisition & Activation

Ready to be pushed beyond what you think you're capable of? At Coinbase, our mission is to increase economic freedom in the world. It's a massive, ambitious opportunity that demands the best of us, every day, as we build the emerging onchain platform and with it, the future global financial system. To achieve our mission, we're seeking a very specific candidate. We want someone who is passionate about our mission and who believes in the power of crypto and blockchain technology to update the financial system. We want someone who is eager to leave their mark on the world, who relishes the pressure and privilege of working with high caliber colleagues, and who actively seeks feedback to keep leveling up. We want someone who will run towards, not away from, solving the company's hardest problems. Our work culture is intense and isn't for everyone. But if you want to build the future alongside others who excel in their disciplines and expect the same from you, there's no better place to be. While many roles at Coinbase are remote-first, we are not remote-only. In-person participation is required throughout the year. Team and company-wide offsites are held multiple times annually to foster collaboration, connection, and alignment. Attendance is expected and fully supported. We're looking for a seasoned product leader to own our Acquisition & Activation pillar a critical driver of Coinbase's long-term growth. This role is highly cross-functional, partnering closely with Growth Marketing, other teams within Growth, and stakeholders across the company. You'll be responsible for shaping the strategy and delivering results across all acquisition channels from referrals and growth marketing to SEO and then ensuring that new users are successfully activated and retained. As the leader of our Acquisition & Activation teams, you'll shape how millions of people take their first step into crypto and ensure that step leads to lasting engagement. By guiding a team of exceptional product managers and influencing company-wide growth priorities, you'll define the standard for acquisition and activation at a global level!

What you'll be doing

• Manage, mentor, and recruit top Growth PM talent; build a high-performing team with clear standards and operating rhythms.
• Set a clear strategy for the Acquisition & Activation pillar and deliver consistent, material impact against company-level goals.
• Own product outcomes across acquisition (referrals, growth marketing surfaces, SEO landing experiences) and early lifecycle (activation, first-time use, week-one retention).
• Drive a rigorous experimentation and measurement culture (e.g., funnel analytics, A / B testing, LTV / CAC, activation and retention cohorts) to inform prioritization and resourcing.
• Partner tightly with Growth Marketing, Data, Design, Engineering, and Finance to align roadmaps, unlock channel efficiency, and compound wins.
• Influence company-wide strategy by representing the voice of the new customer and the growth system, ensuring scalable foundations and long-term leverage.

What we look for in you

Pay Transparency Notice : Depending on your work location, the target annual salary for this position can range as detailed below. Full time offers from Coinbase also include bonus eligibility + equity eligibility + benefits (including medical, dental, vision and 401(k)).

Pay Range : $284,155$334,300 USD

Commitment to Equal Opportunity Coinbase is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sex, gender expression or identity, sexual orientation or any other basis protected by applicable law. Coinbase will also consider for employment qualified applicants with criminal histories in a manner consistent with applicable federal, state and local law.

Global Data Privacy Notice for Job Candidates and Applicants Depending on your location, the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA) may regulate the way we manage the data of job applicants. Our full notice outlining how data will be processed as part of the application procedure for applicable locations is available here.

AI Disclosure For select roles, Coinbase is piloting an AI tool based on machine learning technologies to conduct initial screening interviews to qualified applicants. The tool simulates realistic interview scenarios and engages in dynamic conversation. A human recruiter will review your interview responses, provided in the form of a voice recording and / or transcript, to assess them against the qualifications and characteristics outlined in the job description. For select roles, Coinbase is also piloting an AI interview intelligence platform to transcribe and summarize interview notes, allowing our interviewers to fully focus on you as the candidate. The above pilots are for testing purposes and Coinbase will not use AI to make decisions impacting employment.