SeaWorld Parks & Entertainment is hiring : Social Media Specialist in Orlando

Overview Join to apply for the Social Media Specialist role at SeaWorld Parks & Entertainment .

At SeaWorld, we're passionate about caring for animals. In fact, we've rescued over 40,000 animals (and counting). Join us to help bring joy, excitement, and lasting memories to people around the world. We're seeking enthusiastic, dedicated, and hard-working individuals to become our Ambassadors and play an important part on our incredible team.

Part-Time Position

What You Get To Do Report to the Manager of Social Media and Content, and help lead and execute our organic social media strategies for SeaWorld Orlando, Aquatica Orlando, and Discovery Cove.

Content Creation And Publishing Support day-to-day content creation, publishing, and community engagement across multiple social media platforms and channels (Facebook, Instagram, TikTok, Pinterest, X, YouTube).

Plan, write, and edit engaging, on-brand copy for social media posts (captions, text overlays, ad copy, stories, short-form video scripts, etc.) with the ability to switch tone of voice between brands for various digital platforms and audiences.

Assist the Social Media Manager with managing content calendars using Airtable, contributing creative ideas, and keeping deliverables on schedule.

Schedule and publish approved content across social platforms using Sprinklr, following established approval processes.

Coordinate with in-park teams and content producers to create assets for social channels, website, email, etc.

Bring a strong creative mindset with a keen eye for photography and video tailored for social media content.

Source high-quality or high-potential user-generated content weekly for social channels.

Identify and act on opportunities for the brand to engage with relevant conversations, trends, and user content across platforms.

Monitor and apply the latest social media trends, platform features, and industry best practices to drive innovative content and engagement.

Direct photo / video shoots in park.

Reporting Create monthly social reports to track performance and ad-hoc campaign reports to highlight results and guide future creative strategies.

Track influencer content performance and insights following media events, influencer visits, and campaigns using Upfluence.

Influencer / Media Relations Support influencer marketing efforts, including vetting potential influencers, outreach, coordination, and tracking performance of partnerships and campaigns.

Manage the social media inbox to ensure timely, brand-appropriate responses and surface partnership opportunities to the Social Media Manager.

Manage and update a database of media contacts and curate media lists for events.

Build and maintain positive relationships with media contacts and influencers.

Assist with media days, press events, and other outreach initiatives, ensuring professional, engaging brand representation.

Collaboration & Teamwork Foster positive relationships by communicating professionally, listening actively, and treating all stakeholders with respect.

Participate in the annual marketing planning process including new attractions, shows, events, culinary locations, and other park initiatives.

Perform other duties as assigned, including office assistance as needed.

What It Takes To Succeed Bachelor’s degree in Marketing, Communications, or a related field.

1-3 years of professional experience managing social media platforms, including content creation, management, and reporting.

Hospitality, theme park, zoo, or related industry experience preferred.

Strong writing and editing skills with the ability to adapt tone across multiple brand voices (family-friendly, luxury, playful).

Experience using social media management platforms preferred (Sprinklr, Meta Business Suite, Hootsuite, etc).

Proficiency in content creation tools (Canva, Adobe Creative Suite, CapCut or similar).

Must be comfortable on camera.

A passion for storytelling, guest engagement, and creating memorable brand experiences.

Have a valid Driver’s license and meet company driving guidelines.

Able to lift, push, pull and / or carry up to 25 lbs.

Perform physical activities : kneeling, squatting, bending floor-to-waist / waist-to-overhead, reaching overhead, simple grasp and fine hand manipulation (tools / keyboard / writing).

Able to work indoors and outdoors, in varying weather, including extreme heat.

Work regularly Monday through Friday with flexibility to include weekends, evenings, and holidays based on business needs.

Excellent written and oral communication skills.

Advanced proficiency in PowerPoint and Microsoft Office 365.

Familiarity with social media platforms, organic and paid social media.

Ability to multitask, stay organized, and manage multiple work streams while supporting administrative needs for the team.

Demonstrates adaptability and ability to work in a fast-paced environment.

Strong interpersonal skills, engaging with others in a kind, professional, and responsive manner.

Perks FREE park admission

Discounts on park admission tickets and passes for family and friends

Park discounts on food, merchandise, etc.

Scholarship opportunities

Exclusive employee events and giveaways

EEO Employer SEA WORLD PARKS & ENTERTAINMENT IS AN EQUAL OPPORTUNITY EMPLOYER. ALL APPLICANTS WILL BE CONSIDERED WITHOUT REGARD TO AGE, RACE, COLOR, RELIGION, SEX, NATIONAL ORIGIN, SEXUAL ORIENTATION, PREGNANCY, GENDER IDENTITY OR EXPRESSION, DISABILITY OR COVERED VETERAN STATUS.

Seniority level Entry level

Employment type Part-time

Job function Marketing and Sales

Industries Entertainment Providers

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