Marketing Manager, Resilient Platform Strategy

Marketing Manager, Resilient Platform Strategy

The Marketing Manager, Resilient Platform Strategy leads the development and execution of a new multi-brand, multi-product platform designed to deliver customer-centric solutions across North America. This role is responsible for building the go-to-market strategy from the ground up, crafting end-to-end marketing communications, and driving measurable growth through full-funnel marketing activation. Essential functions include :

• Platform Strategy Development
• Go-to-Market Execution
• Full-Funnel Marketing Activation
• Cross-Functional Collaboration
• Measurement & Optimization

This role operates in a highly matrixed, multi-brand environment and is responsible for launching a net-new platform with no existing blueprint. It requires strategic vision, creative problem-solving, and the ability to lead cross-functional initiatives with agility. The Marketing Manager must balance innovation with enterprise alignment, driving results in a dynamic and evolving space.

Bachelors in marketing, business, communications, or related field required. 68 years of experience in marketing strategy, product marketing, or go-to-market planning. Experience in go-to-market strategy, full-funnel marketing, and campaign development. Strong understanding of multi-brand marketing, customer segmentation, and sales enablement. Ability to lead cross-functional collaboration and influence stakeholders across business units. Skilled in performance measurement, data analysis, and marketing optimization. Excellent communication, project management, and strategic planning skills.

CertainTeed, headquartered in Malvern, Pennsylvania, has helped shape the building products industry for more than 110 years. Founded in 1904 as General Roofing Manufacturing Company, the firm's slogan "Quality Made Certain, Satisfaction Guaranteed," inspired the name CertainTeed. Today, CertainTeed is a leading North American brand of exterior and interior building products, including roofing, siding, fence, decking, railing, trim, insulation, drywall and ceilings. A subsidiary of Saint-Gobain, one of the world's largest and oldest building products companies, CertainTeed has more than 6,300 employees and more than 60 manufacturing facilities throughout the United States and Canada.

Saint-Gobain provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. Saint-Gobain is an equal opportunity employer of individuals with disabilities and supports the hiring of veterans. Employees have the flexibility to choose the benefits that best fit their individual needs.

Health and Well-being Supporting your wellbeing, to thrive in life and work.

Medical, Prescription Drug, Vision, and Dental Insurance

Healthcare Saving Account and Flexible Spending Account options

LiveWell Wellness Program

Employee Assistance Program (EAP)

Paid Time Off and Paid Parental Leave

Retirement and Protection Helping to make the future life you want a reality.

401(k) with Company Match, Retirement Accumulation Plan (RAP) Cash Balance Pension Plan

Company-provided Life Insurance, AD&D, Short-Term Disability

Voluntary employee and dependent life insurance, Long-Term Disability, Critical Illness and Accident Insurance

Additional Benefits Helping shape the experience and impact you want

Commuter Benefits

Group Legal

Identity Theft Protection

Auto and Home Insurance

Pet Insurance and Discounts

Back-up Child and Elder Care

PerkSpot Employee Discount Program

Volunteer Day