Public Relations Coordinator Non-profit / Mission Driven! Job at New Vista KY in L

Public Relations Coordinator Non-profit / Mission Driven!

If you are mission driven and want to help the lives of people in your community, we have a place for you on our Team! The Public Relations Coordinator develops and implements comprehensive communication and public relations strategies to enhance New Vista’s visibility, strengthen community trust, and protect the organization’s brand reputation. This role supports media relations, community engagement, and strategic initiatives that advance New Vista’s mission. The coordinator serves as a key liaison between New Vista and the public, ensuring the organization is recognized as a leader in behavioral health, prevention, and community well‑being.

Required Education And Experience

Bachelor’s degree with five years of public relations, community engagement, communications, marketing or business development experience

Valid Kentucky driver’s license, reliable transportation and proof of auto insurance

Preferred Education And Experience

Master’s degree in business or health related field

Three years of experience in public relations, community engagement, communications, marketing or related experience

Essential Functions

Collaborate with senior leadership to design and execute effective public relations and community engagement strategies that strengthen organizational awareness and impact

Develop and maintain relationships with media, schools, municipalities, law enforcement, the judicial system, legislators, nonprofits, and other key stakeholders to enhance visibility and support business development

Draft, edit, and distribute press releases, talking points, speeches, and other communication materials that effectively communicate New Vista’s mission, programs, and impact

Serve as a media contact — respond to inquiries, pitch stories, coach staff for interviews, and ensure consistent, positive representation of the organization

Develop and maintain content for internal and external communications, ensuring accuracy, clarity, and alignment with New Vista’s brand standards

Support crisis communications efforts by helping prepare timely, coordinated responses under the direction of senior leadership

Monitor and protect the organization’s brand reputation by ensuring all public-facing materials, media coverage, and digital communications reflect New Vista’s values, tone, and standards. Proactively identify potential risks to the organization’s image and recommend strategies to address them

Partner with the Marketing and Community Engagement teams to plan, attend, and coordinate New Vista’s presence at community events, including logistics, staffing, and promotional materials

Maintain an understanding of all New Vista programs and services to identify opportunities for collaboration, partnerships, and community awareness

Design and implement innovative corporate and community engagement initiatives that promote year‑round visibility and internal engagement

Maintain and update databases of key stakeholders, community groups, and media contacts to support outreach and engagement efforts

Assist with social media management (Facebook, Instagram, LinkedIn, etc.) to ensure alignment with overall PR and marketing strategies

Coordinate the creation, printing, and distribution of promotional materials by working with internal teams, vendors, and printers

Contribute to the creation of organizational publications such as the Annual Report and newsletters, ensuring they accurately reflect New Vista’s values and impact

Serve as spokesperson for the organization when needed, communicating clearly and effectively with the public and media

While we welcome all to apply, there are some position specific background stipulations that must be met to comply with various regulatory and contractual requirements. New Vista prohibits discrimination and harassment against any applicant, employee or contractor based on sex, race, color, age, national or ethnic origin, religion, physical disability, mental disability, genetic information, marital status, sexual orientation, gender identity or expression, citizenship, pregnancy or maternity, protected veteran status, or any other basis prohibited by applicable federal, state or local law. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, working conditions, promotion, termination, layoff, recall, transfer, leaves of absence, wage and salary administration, employee benefits and training. It is also the company’s policy to prohibit all forms of retaliation against any individual who has complained of harassing or discriminatory conduct, encouraged another to complain, participated in an investigation into such complaints, or opposed unlawful discrimination.

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Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Marketing, Public Relations, and Writing / Editing

Industries : Mental Health Care

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