Marketing Assistant Director

Marketing Assistant Director Americas Wealth & Asset Management

At EY, we're all in to shape your future with confidence. We'll help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go. Join EY and help to build a better working world.

As Wealth & Asset Management Marketing Assistant Director within Brand, Marketing and Communications you will help strategically position our distinctive brand within the Wealth & Asset Management marketplace. You will be a critical part of a team that raises awareness of our experience in consulting, audit, tax and transaction services and executes programs tied to the Wealth & Asset Management sector within the Americas.

The Opportunity : You will be a critical part of a team that helps the Wealth & Asset Management sector meet their go-to-market (GTM) objectives and achieve revenue goals by coordinating diverse marketing and communications activities.

Your Key Responsibilities :

• Provide strategic direction to the business for the creation of innovative, multi-channel marketing campaigns that drive demand and measurable impact.
• Develop a deep understanding of issues, buyers and the industry to develop the concepts and content of marketing and communications programs in alignment with the business' strategy.
• Collaborate with Wealth & Asset Management leadership to identify our buyers' business issues and develop and support integrated, multi-channel marketing campaigns that align to business issues and the practice's overall strategy.
• Manage the development and distribution of thought leadership, both externally and internally using multi-channel approach.
• Manage the development, deployment and measurement of quarterly paid media campaigns to support key initiatives.
• Develop and execute effective proprietary EY events and manage sponsorships of industry events.
• Manage the communications plan and strategic roll-out of a global survey, including oversight of the development of the online survey results page.
• Leverage marketing automation and lead management to streamline, automate, measure and report on all marketing programs and workflows.

Skills and attributes for success :

To qualify for the role, you must have :

What we offer you :

Are you ready to shape your future with confidence? Apply today. EY is building a better working world by creating new value for clients, people, society and the planet.

EY provides equal employment opportunities to applicants and employees without regard to race, color, religion, age, sex, sexual orientation, gender identity / expression, pregnancy, genetic information, national origin, protected veteran status, disability status, or any other legally protected basis.