Jasco is looking for a Digital Content Specialist to help the Web Content Coordinator update and manage website content for byjasco.com and all brand websites, including new product listings, multimedia, and other customer-facing digital content. The specialist will maintain and update Jasco's digital content administration software, ensuring all pictures, videos, and presentations are updated and organized for employees to access.
The specialist will lead Jasco's text marketing efforts by planning and executing monthly text marketing campaigns and growing the SMS subscriber audience with inbound marketing tactics.
Responsibilities :
- Create, produce, and maintain the platform hosting all digital marketing assets such as pictures, videos, and presentations.
- Upload and update all product listings to Jasco's website and microsites, optimizing listings with best-in-class content and SEO best practices.
- Implement price changes and handle pricing requests to maintain strategic pricing online.
- Help create website landing pages and optimize featured products on home pages across all web properties.
- Implement sale and promotional pricing to byjasco.com and other sites with direction from the Digital Marketing Manager.
- Maintain and produce content on byjasco.com and all website properties to ensure consistency, accuracy, and optimal online sales and customer experience.
- Create, produce, and maintain support content for consumers, including the online resource library, videos, corporate pages, deals pages, wholesale resources, and other product marketing materials or online support resources.
- Assist the Web Coordinator with other administrative tasks on the website.
Jasco designs, develops, and distributes light fixtures, lighting controls, power products, and consumer electronic accessories, marketing these products under powerful brands such as Philips, Energizer, Honeywell, Disney, Marvel, Star Wars, Enbrighten, EcoSurvivor, Cordinate, myTouchSmart, Projectables, Power Gear, Uber, and more.
Requirements :
Bachelor's degree in marketing communications, web design, journalism, or other related communications field is preferred.A minimum of 2 years' experience in website content management, SEO optimization, Adobe Creative Suite, and other creative software is required.Proficient with Microsoft Office and Adobe Creative Suite (Photoshop, Illustrator, Flash).Ability to operate Apple Macintosh computers, Microsoft Operating Systems, and possess technical and graphic design skills.Ability to solve problems creatively, manage multiple projects simultaneously, work with software providers, and other team members.Experience with content administration and project management is preferred.Experience in SEO, Google Analytics, and Google Tag Manager is preferred.Excellent written, oral, and multimedia communication skills with a keen attention to detail.Understanding of content marketing and SEO best practices.Knowledge of basic HTML is preferred.Must be able to work in a fast-paced and sometimes stressful environment.Jasco is an Equal Opportunity / Affirmative Action / E-Verify Employer.
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