VP of Marketing (Holistic Beauty)

Company Description

Our client is a progressive beauty brand founded on medically developed, clinically validated, and consumer-proven results. Each innovative product is designed and formulated to create real, visible transformations in the skin. The company takes a holistic approach to skincare, targeting the source of common concerns through a combination of effective detox strategies and medical-grade, non-toxic topical formulas.

Objective of the Role

The Vice President of Marketing will be at the forefront of driving the strategic vision and execution of our client's marketing strategies. This role is pivotal in enhancing brand presence, engaging customers, and lifting overall sales performance, especially through eCommerce and digital advertising initiatives.

Ideal Profile

The ideal candidate will have a strong background in the beauty or nutrition industry, combining strategic marketing leadership with hands-on experience in executing marketing initiatives. The candidate should be innovative, results-driven, and possess a strong ability to lead and inspire a team while also being agile in execution.

Responsibilities

• Develop and implement comprehensive marketing strategies to enhance brand visibility and market penetration.
• Manage all marketing operations including graphics, social media content, marketing collateral, SEO, and SEM.
• Oversee eCommerce initiatives and digital advertising campaigns aimed at driving traffic and sales.
• Guide and mentor the marketing team to achieve performance goals.
• Collaborate with external PR agencies for social media and influencer marketing efforts.
• Continuously evaluate market trends and competitor activity to identify new opportunities.

Requirements