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Commercial Lines Business Marketing Manager

Commercial Lines Business Marketing Manager

Hanover Insurance GroupWindsor, CT, US
4 days ago
Job type
  • Full-time
Job description

Business Marketing Manager

Our Marketing department is seeking a Business Marketing Manager to join our growing team in the Worcester, MA or Windsor, CT office. Role eligible for hybrid / flex work arrangement.

Position Summary :

The Business Marketing Manager partners closely with assigned business units and cross-functional teams to develop and execute marketing strategies that support Hanover Specialtys business goals. With oversight, this role leads and supports the planning, implementation, and assessment of innovative marketing programs and initiatives that drive growth, engagement, and visibility. The role operates in a dynamic, fast-paced environment, collaborating with marketing colleagues, sales, underwriting, analytics, technology, and operations to ensure marketing efforts are aligned with business priorities and deliver measurable results.

In This Role You Will :

  • In partnership with business marketing leadership and business stakeholders, affirm focus and priority of the marketing agenda.
  • Lead or assist in building plans for comprehensive marketing programs.
  • Lead or support the development, execution, and management of marketing programs and initiatives from start to finish, serving as primary contact with select business unit stakeholders.
  • Develop and manage detailed, tactical project plans, coordinating with shared resources across writing, digital, video, public relations and design teams to ensure timely delivery.
  • Manage an active schedule of initiatives and deliverables, monitoring progress to proactively identify roadblocks and recommend strategic and tactical adjustments to overcome obstacles and increase effectiveness.
  • Partner with marketing colleagues and subject matter experts from product, underwriting, and sales to develop and deploy marketing tools and assets internally and externally.
  • Effectively convey business expectations and key messaging to colleagues developing collateral and review materials for clarity, consistency, and impact to ensure content aligns with business messaging and objectives.
  • Define initiative success measures, monitoring results against plans and periodically reporting results and recommendations to marketing leadership and select business stakeholders.
  • Take an innovative approach to identifying market opportunities by developing hypotheses and testing them in controlled pilot programs.
  • Continuously assess sales needs and proactively identify and recommend subsequent opportunities for improvement.
  • May serve as a mentor to members within the team or broader marketing organization.

What You Need To Apply :

  • B.S. in Sales, Marketing, or Business Management preferred
  • Minimum 4+ years of commercial insurance or marketing experience, with specialty lines insurance and B2B marketing experience strongly preferred.
  • Ability to demonstrate initiative and self-direction, decision-making and problem-solving skills, while exercising discretion and sound judgment.
  • Strong project management skills, with experience managing all aspects of moderate to complex projects. Ability to set objectives, define key work milestones, stage work and execute to meet goals while keeping stakeholders appraised and adjusting for obstacles and changes.
  • Proven critical thinking experience with the ability to understand details and make broader connections, allowing for more effective problem solving and consultation.
  • Strong interpersonal and communication skills with the ability to convey concepts and ideas in a clear and credible way. Strong presentation skills preferred.
  • Understands business and marketing and has demonstrated aptitude to build upon current acumen level. Can apply understanding of business, product, industry and enterprise strategies to inform marketing initiatives.
  • Brings creative ideas and thinking to marketing solutions. Stays apprised of external business and marketing trends.
  • Technical aptitude necessary to work with relevant software / systems related to work / role, with Workfront experience preferred.
  • Able to consult with business stakeholders at varying levels.
  • Ability to understand business strategy and to assist business and marketing leadership in identifying key marketing strategies to support them.
  • Demonstrated ability to work in a fast-paced, deadline-driven environment with shifting and / or changing expectations.
  • Results oriented, accountable for managing and executing on assigned marketing priorities.
  • High attention to detail and focus on quality of work with excellent time management and organization skills.
  • Collaboration and teamwork.
  • Ability to use a PC and general office equipment.
  • Ability to sit and / or stand for extended periods of time.
  • Travel as necessary to attend meetings, events, training, research, etc.
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