Regional Product Manager (Mexico)

Job Description

Job Description

About Samyang America

Samyang America stands as the #1 Gen Z brand, boldly shaping the future of food culture with innovative flavors, viral trends, and unforgettable brand experiences. We don’t just create food - we craft moments that spark excitement, inspire connection, and celebrate bold individuality.

Our mission is to bring daring, delicious products to the market that resonate deeply with the next generation of food lovers. From iconic spicy noodles to creative new launches, we are driven by passion, creativity, and a commitment to pushing the boundaries of taste and culture.

At Samyang America, you’ll join a dynamic team that thrives on innovation, collaboration, and a shared love for bold flavor experiences. We value fresh ideas, energetic spirit, and the courage to lead trends rather than follow them.

If you’re ready to be part of a brand that’s more than just food - a brand that moves culture and creates unforgettable moments - join our team today!

Position Summary :

We are looking for a Regional Product Manager (Mexico) who will play a key role in leading product-related projects, drive performance analysis, and coordinate cross-functional teams.

In this role you will :

Provide product input, support registration, and propose improvements

Conduct competitor analysis and regional strategy planning

Coordinate project execution with Sales, Marketing, and other teams

Knowledge of the local language is a huge plus

Key Responsibilities :

Develop and communicate a clear product vision and strategy that aligns with business goals.

Gathers data to come up with ideas for local-launch products and features including curating ideas and deciding which ones are worth working on

Analyzes market and competition data to curate products to match and surpass current industry standards

Defines the product vision, the product roadmap, and product positioning

Oversaw product marketing strategy

Create and maintain a product roadmap that outlines key milestones and deliverables.

Communicates product vision to the sales and product marketing teams to obtain market share for the product

Balances the needs of the customers and limitations defined by stakeholders

Manages the local registration, as well as support the process

Manages the health and performance of the team by monitoring its members

Coordinates with respective teams regarding product launch

Define and track key performance indicators (KPIs) to measure product success and iterate based on feedback

Oversees and suggests products throughout the product lifecycle.

Word closely with all related teams to ensure successful product launch.

Work closely with brand marketing, product development, QC / QC and related teams to align strategies.

Requirements :

Minimum of 5 years of product management experience in FMCG industry.

Fluency in Spanish required.

Knowledge and the understanding of the LATAM market specially Mexico market

Knowledge of Mexico market regulation is required.

Proven experience in product management or a related field, with a strong understanding of the product lifecycle.

Strong computer skills (MS Office, web analytics, Google Ads).

Excellent verbal and written communication skills to effectively convey ideas and collaborate with teams.

Ability to analyze data and market trends to make informed decisions.

Proven experience of product management.

Highly organized with strong attention to detail.

Strong leadership skills to motivate and guide cross-functional teams.

Bachelor’s degree in business, marketing or a related field is required; MBA is a plus.

The base salary for this position is between $90,000.00 and $115,000.00 per year. Actual compensation will depend on a variety of factors, including qualifications, experience, and location. This position may also be eligible for additional compensation and benefits, including an annual incentive bonus, medical / dental / vision insurance, life insurance, PTO / FTO, and a 401(k) plan with company match.

Equal Employment Opportunity Employer :

Samyang America is committed to providing equal employment opportunities to all individuals. We do not discriminate in employment decisions on the basis of race, color, religion, sex, national origin, age, disability, genetic information, or any other status protected by applicable federal, state, or local laws.