Sales Specialist

Sales Specialist

Are you passionate about serving seniors? Do you want to be part of a team that strives to create experiences that celebrate our seniors?

Clearwater Living is a premier luxury senior living community and is looking for a Sales Specialist to join the team! This position is a full time traveling Sales Specialist/Director role.

Clearwater Living associates enjoy great benefits:

• Excellent benefits
• 401(k) contributions
• Paid vacation and sick leave
• Exciting opportunities to grow
• Dynamic and fast paced environment
• Culture of people first and service always

The Sales Specialist possesses excellent organizational, time management skills and displays effective planning and negotiation skills. The Sales Specialist provides sales and marketing support for assigned communities to drive community sales and meet or exceed company budgeted occupancy and revenue goals. This role oversees the rental sales of assigned community apartments, keeps abreast of current market trends and competitors, manages all leads, from the initial inquiry through the admission process and builds strong relationships with outside referral sources to increase community awareness and drive leads into the community.

Responsibilities

• Provide short-term support to communities (two weeks to six months) where there is no current Sales and Marketing Director or where additional sales support is needed to achieve community goals.
• Responsible for all community rentals sales and maintaining budgeted occupancy and revenue by generating the number of qualified inquiries, referrals, tours and closing rates required
• Facilitate the entire move-in process, from generating leads to conducting/coordinating tours, through qualifying and final move-in
• Maintain computer database with all the leads critical information including tracking each customer interaction, assigning a status and source code.
• Work in collaboration with the Executive Director and SVP of Sales and Marketing to ensure that all community associates understand that sales and marketing is everyone's responsibility. Conducts training where necessary and needed to deploy and maintain this philosophy.
• Identify, establish and maintain positive relationships with industry influencers and key community and strategic partners to assure on-going referrals and continued opportunities to promote the community and attract residents:
• Maintain referral database with all contact information including all customer interactions, notes, status and relationship updates; Identify professionals and/or organizations status in the database based on volume potential of leads
• Create, update and manage quarterly Sales and Marketing Plan in collaboration with the Executive Director and SVP of Sales and Marketing - to generate new leads, advance current leads, build relationships with referral sources and close sales
• Collect and evaluate current market research to understand trends and competition, and adjust marketing strategy to meet changing conditions
• Maintain updated prospect lead base with contact information, tour notes, and notes on status/relationships:
• Stay current on all prospect follow up
• Analyze leads for creating marketing plan (i.e. source codes, zip codes, etc.)
• Oversee and manage the move-in process including reviewing and collecting all move-in paperwork from the families and/or the seniors themselves (Note: rental contracts are to be reviewed with families and signed by the Executive Director)
• Ensure all details from the apartment readiness are complete for the resident to comfortably move-into their apartment
• Attend, coordinate, and sponsor community networking functions (both within and outside the community) to continually promote the positive and professional image of our community, while accurately representing our services and pricing structure
• Determine other opportunities for increased revenue, i.e. increased Community Fees in specific apartments and neighborhoods, increased rates for services and/or increased apartment rents based on competitor information.
• Develop marketing strategy to sell open units, i.e., pricing promotions, marketing opportunities and referral sources to target for appropriate leads
• Understand and ensure compliance with all federal, state and local laws and regulations and all community policies and procedures affecting the department, health conditions and move-in procedures
• Collaborate and lead with a spirit of teamwork and present a consistent professional and positive image.
• Represent the Clearwater principles and core values on a daily basis
• Perform other duties and tasks as assigned or required

Qualifications

• Bachelor's degree in communications, public relations, marketing, or related field preferred or minimum three to five years combination of education and sales experience in a senior living, hospitality, or related industry
• Ability to travel 80-100%, and at times work weekends or evenings to support community events
• Minimum one year of supervisory experience to include training and supervising staff and developing and managing a budget preferred
• First Aid/CPR/BLS Certification preferred
• Background clearances as required by government regulations
• Must meet health requirements, including TB

Clearwater Living is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.