Social Media Coordinator

Position Summary

Atlanta United is seeking a creative, soccer-savvy, and design-driven Social Media Coordinator to join our Digital and Marketing Team, who can bring our brand to life across digital platforms. This role is ideal for someone who lives and breathes soccer culture-both MLS and international-and understands how to translate that passion into scroll-stopping content and storytelling. This role is perfect for someone passionate about visual storytelling, social strategy, and connecting with audiences through compelling, platform-optimized content.

Reporting to the Social Media Manager, this position will support the creation, design, and publishing of high-quality social content. that elevates the Atlanta United brand and promotes various departments-including Marketing, Partnerships, and Ticketing.

Roles and Responsibilities

• Develop and execute social media strategy for matchdays, club news, Marketing campaigns and club content across Atlanta United's social media platforms.
• Assist in the ideating, producing, and posting day-to-day content to Atlanta United social media platforms, including graphics, short-form videos, and photo content optimized for each platform (Instagram, TikTok, X / Twitter, Facebook, YouTube, LinkedIn).
• Monitor daily social media trends, fan conversation, and engagement on all Atlanta United platforms while staying up to date with platform developments and updates.
• Identify relevant and trending opportunities to interact with supporters and players, along with soccer news and current events.
• Collaborate with internal design, video, and marketing teams to produce cohesive campaigns.
• Own, develop, and consistently represent the brand voice through social and other digital channels.
• Supporting and executing sponsored content that aligns fan and partner perspectives to generate authentic engagement
• Social coverage of both Atlanta United home and away matches, as well as additional events, including community coverage and marketing events.

Qualifications, Skills, and Education Requirements