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Associate Director of Enrollment Marketing
Associate Director of Enrollment MarketingInsideHigherEd • Lubbock, Texas, United States
Associate Director of Enrollment Marketing

Associate Director of Enrollment Marketing

InsideHigherEd • Lubbock, Texas, United States
30+ days ago
Job type
  • Full-time
Job description


Associate Director of Enrollment Marketing
Lubbock
43325BR
Marketing and Communications

Position Description
Performs administrative duties in the management and coordination of a large specialized project and program. Under general supervision, performs varied and complex administrative duties requiring independent judgment and the application of established policies and procedures. May provide supervision and direction to clerical, paraprofessional or professional staff members.


Major/Essential Functions
  • Build, align and execute integrated marketing strategies designed to reach prospective students and stakeholder audiences, ensuring message consistency across print, digital and experiential channels.
  • Analyze and report performance data to assess messaging effectiveness, refinement and optimization for return on investment.
  • Establish best practices and lead high-functioning, cross-disciplinary teams.


Required Qualifications
Bachelor's degree in the area of specialization or closely related field. Four years of related administrative and technical experience. Additional job related education may be substituted for the required experience on a year-for-year basis.

Preferred Qualifications
  • Experience with translating marketing communication fundamentals into strategic execution in support of organization goals.
  • Experience building relationships across an organization with marketing and communication professionals and stakeholder audiences.
  • Demonstrated leadership abilities and a vision for high-functioning, cross-disciplinary teams.
  • Strong project management and interpersonal skills with the ability to manage multiple priorities and stakeholders.
  • Excellent oral and written communication skills.
  • High attention to detail and commitment to collaboration, innovation and continuous improvement.


Special Instructions to Applicant
Portfolio required

Minimum Hire Rate


To apply, visit workattexastech.com

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, genetic information or status as a protected veteran.





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Associate Director of Enrollment Marketing • Lubbock, Texas, United States

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