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Senior Director, Marketing Transformation

Senior Director, Marketing Transformation

West Virginia StaffingCharleston, WV, US
2 days ago
Job type
  • Full-time
Job description

Senior Director of Marketing Transformation

As the Senior Director of Marketing Transformation you will report to the VP Global Marketing, Strategy and Partnerships. You will drive the evolution of our global Marketing organization into a modern, performance-driven powerhouse operating at scale globally. This involves embedding AI, automation, and agile practices across all Marketing functions (B2B, B2C, digital, offline, mobile, desktop). You and your team will link Marketing, Product, Technology, Data Science, GoToMarket, and Sales to modernize how we plan, execute, and measure Marketing initiatives.

Responsibilities :

  • Define the vision for an integrated, technologically advanced Marketing team, identifying gaps and opportunities to craft a transformation strategy.
  • Bridge business requirements with technological solutions, prioritize initiatives, redesign workflows, and make "make or buy" judgments to enhance agility and ROI.
  • Build compelling business cases to obtain necessary resources.
  • Drive the adoption of AI and marketing automation, manage transformation efforts, and define / monitor OKRs to ensure results, adjusting to evolving technology.
  • Manage and grow a team of approximately 10 across multiple US locations.
  • Communicate progress and plans to Senior Leadership and the broader Indeed community.

Skills / Competencies :

  • 15+ years in Marketing, Marketing Operations, Strategic Consulting, or Business Transformation. With 5+ years in senior leadership at a major global technology company (SaaS, e-commerce, or B2B / B2C tech platform).
  • Proven success leading large-scale, global marketing transformation.
  • Deep expertise leveraging AI, machine learning, and automation to reshape marketing. Also coupled with extensive MarTech domain knowledge (modern MarTech stacks, CRM, Data Warehousing, BI platforms).
  • Ability to architect multi-year transformation roadmaps aligning with global business goals for B2B and B2C Marketing channels, applying Agile and Lean methodologies.
  • Demonstrated ability to drive adoption of new processes and technologies across diverse teams. Also with experience building, mentoring, and leading high-performing, globally-minded teams.
  • Proficient in defining and measuring KPIs for transformation success, focusing on business growth and ROI. Thrives in fast-paced, high-growth environments with a bias for action.
  • Resourceful, flexible manager able to navigate ambiguity and prioritizing in complex, matrixed organizational structures.
  • Passion for the latest trends in technology, marketing innovation, and organizational design.
  • Salary Range Transparency :

  • SF Bay Area : $245,000 - $355,000 USD per year
  • US Remote : $204,000 - $296,000 USD per year
  • NYC Metro : $224,000 - $326,000 USD per year
  • Benefits - Health, Work / Life Harmony, & Wellbeing :

    The base salary range represents the low and high end of the Indeed salary range for this position in the given work location. Actual salaries will vary depending on factors including but not limited to location, experience, and performance. The range(s) listed is just one component of Indeeds total compensation package for employees. Other rewards may include quarterly bonuses, Restricted Stock Units (RSUs), a Paid Time Off policy, and many region-specific benefits.

    Equal Opportunities and Accommodations Statement :

    Indeed is deeply committed to building a workplace and global community where inclusion is not only valued, but prioritized. We're proud to be an Equal Employment and Affirmative Action employer seeking to create a welcoming and inclusive environment. All qualified applicants will receive consideration for employment without regard to disability, status as a protected veteran, or any other non-merit based or legally protected grounds. Indeed is dedicated to providing reasonable accommodations to qualified individuals with known disabilities to participate in the employment application process.

    Inclusion & Belonging :

    Inclusion and belonging are fundamental to our hiring practices and company culture, forming an integral part of our vision for a better world of work. At Indeed, we're committed to the wellbeing of our employees and on a mission to make this the best place to work and thrive. We believe that fostering an inclusive environment where every employee feels respected and accepted benefits everyone, fueling innovation and creativity. We value diverse experiences, including those who have had prior contact with the criminal legal system. We are committed to providing individuals with criminal records, including formerly incarcerated individuals, a fair chance at employment. Those with military experience are encouraged to apply. Equivalent expertise demonstrated through a combination of work experience, training, military experience, or education is welcome.

    Indeed's Employee Recruiting Privacy Policy :

    Like other employers Indeed uses our own technologies to help us find and attract top talent from around the world. In addition to our sites user and privacy policy found at https : / / www. / legal, we also want to make you aware of our recruitment specific privacy policy found at https : / / www. / legal / indeed-jobs.

    Agency Disclaimer :

    Indeed does not pay placement fees for unsolicited resumes or referrals from non-candidates, including search firms, staffing agencies, professional recruiters, fee-based referral services, and recruiting agencies (each individually, an "Agency"), subject to local laws. An Agency seeking a placement fee must obtain advance written approval from Indeeds internal Talent Acquisition team and execute a fee agreement with Indeed for each job opening before making a referral or submitting a resume for that opening.

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    Senior Director Marketing • Charleston, WV, US

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