Director of Product Marketing - Launch Strategy

The application window is being extended and is expected to close on Nov. 21, 2025

Job posting may be removed earlier if the position is filled or if a sufficient number of applications are received.

Meet the Team

Cisco is seeking a strategic leader and compelling storyteller with a visionary outlook to drive strategy and multi-functional execution for our most prominent product launches and events, ensuring our most significant innovations reach a global audience.

You'll work hand-in-hand with Product Management, Revenue Marketing, Sales, and Engineering, crafting the future of Cisco by solving complex challenges and architecting solutions and messaging that move the business forward. This is a fast-paced, high-stakes environment where you will work closely with executive leadership and influence decisions at the highest levels. If you excel in high-visibility, high-impact roles and enjoy leading through ambiguity, this is your chance to create a lasting impact on Cisco's Data Center and Mass-Scale Infrastructure business, Security business, and the company as a whole.

Your Impact

In this role, you'll serve as the central driver for Tier One GTM launches and events, aligning stakeholders, setting direction, and ensuring cohesive execution across the organization. You won't own every piece of the launch or event-and that's by design. Instead, you'll pull together the right leaders and teams, set the strategic course, and direct the collective effort to deliver maximum impact.

This position offers outstanding executive visibility and the chance to shape Cisco's most visible moments. Success here means influencing outcomes that matter, driving clarity amid complexity, and championing the multi-functional collaboration that defines Cisco's greatest achievements.

Responsibilities

• Define objectives, messaging, metrics, and campaign frameworks for Tier One launches and events in partnership with product, marketing, and executive teams.
• Develop high-impact messaging and content to elevate Cisco's market presence and ensure alignment across all channels.
• Lead multi-functional teams-marketing, product, sales, comms, operations, and vendors-ensuring alignment and flawless execution.
• Prioritize, guardrails, and a unified customer experience across all launch workstreams.
• Act as the central point of accountability, drive visibility and progress, and manage risks and resolve issues without direct ownership of every task
• Communicate plans, milestones, and results to senior leaders; support executive reviews and decision-making.
• Lead post-launch retrospectives, measure performance, and champion takeaways for continuous improvement.
• Improve launch frameworks, tools, and playbooks for repeatable Tier One GTM success.

Minimum Qualifications

Preferred Qualifications

At Cisco, we're revolutionizing how data and infrastructure connect and protect organizations in the AI era - and beyond. We've been innovating fearlessly for 40 years to create solutions that power how humans and technology work together across the physical and digital worlds. These solutions provide customers with unparalleled security, visibility, and insights across the entire digital footprint. Simply put - we power the future.

Fueled by the depth and breadth of our technology, we experiment and create meaningful solutions. Add to that our worldwide network of doers and experts, and you'll see that the opportunities to grow and build are limitless. We work as a team, collaborating with empathy to make really big things happen on a global scale. Because our solutions are everywhere, our impact is everywhere.

We are Cisco, and our power starts with you.

Why Cisco?

At Cisco, we're revolutionizing how data and infrastructure connect and protect organizations in the AI era - and beyond. We've been innovating fearlessly for 40 years to create solutions that power how humans and technology work together across the physical and digital worlds. These solutions provide customers with unparalleled security, visibility, and insights across the entire digital footprint.

Fueled by the depth and breadth of our technology, we experiment and create meaningful solutions. Add to that our worldwide network of doers and experts, and you'll see that the opportunities to grow and build are limitless. We work as a team, collaborating with empathy to make really big things happen on a global scale. Because our solutions are everywhere, our impact is everywhere.

We are Cisco, and our power starts with you.

Message to applicants applying to work in the U.S. and / or Canada :

The starting salary range posted for this position is $230,100.00 to $325,300.00 and reflects the projected salary range for new hires in this position in U.S. and / or Canada locations, not including incentive compensation

Individual pay is determined by the candidate's hiring location, market conditions, job-related skillset, experience, qualifications, education, certifications, and / or training. The full salary range for certain locations is listed below. For locations not listed below, the recruiter can share more details about compensation for the role in your location during the hiring process.

U.S. employees are offered benefits, subject to Cisco's plan eligibility rules, which include medical, dental and vision insurance, a 401(k) plan with a Cisco matching contribution, paid parental leave, short and long-term disability coverage, and basic life insurance. Please see the Cisco careers site to discover more benefits and perks. Employees may be eligible to receive grants of Cisco restricted stock units, which vest following continued employment with Cisco for defined periods of time.

U.S. employees are eligible for paid time away as described below, subject to Cisco's policies :

10 paid holidays per full calendar year, plus 1 floating holiday for non-exempt employees

1 paid day off for employee's birthday, paid year-end holiday shutdown, and 4 paid days off for personal wellness determined by Cisco

Non-exempt employees

Exempt employees participate in Cisco's flexible vacation time off program, which has no defined limit on how much vacation time eligible employees may use (subject to availability and some business limitations)

80 hours of sick time off provided on hire date and each January 1st thereafter, and up to 80 hours ofunused sick timecarried forwardfrom one calendar yearto the next

Additional paid time away may be requested to deal with critical or emergency issues for family members

Optional 10 paid days per full calendar year to volunteer

For non-sales roles, employees are also eligible to earn annual bonuses subject to Cisco's policies.

Employees on sales plans earn performance-based incentive pay on top of their base salary, which is split between quota and non-quota components, subject to the applicable Cisco plan. For quota-based incentive pay, Cisco typically pays as follows :

1.5% of incentive target for each 1% of attainment between 50% and 75%;

1% of incentive target for each 1% of attainment between 75% and 100%; and

Once performance exceeds 100% attainment, incentive rates are at or above 1% for each 1% of attainment with no cap on incentive compensation.

For non-quota-based sales performance elements such as strategic sales objectives, Cisco may pay 0% up to 125% of target. Cisco sales plans do not have a minimum threshold of performance for sales incentive compensation to be paid.

The applicable full salary ranges for this position, by specific state, are listed below :

New York City Metro Area :

$230,100.00 - $374,100.00

Non-Metro New York state & Washington state :

$216,500.00 - $337,000.00