Paid Media Specialist

Paid Media Specialist

Company : The Davey Tree Expert Company

Locations : Kent, OH (Hybrid)

Position Overview

Davey is seeking a dynamic and results‑driven Paid Media Specialist to join its marketing team. The ideal candidate has experience developing and executing digital marketing campaigns across paid advertising networks, focusing on awareness, lead generation, and conversion. This role requires expertise in campaign execution, performance analysis, and cross‑functional collaboration.

Job Duties

Coordinate the setup, tracking, and ongoing management of campaigns on paid digital ad platforms including Google Ads, programmatic, and social channels.

Implement and optimize campaigns based on audience targeting best practices, keyword strategy, and established business objectives.

Regularly monitor and optimize campaigns using data from platform reporting and Google Analytics.

Provide frequent reporting updates to stakeholders, highlighting key metrics, insights, and opportunities.

Effectively oversee monthly budget management for specified paid media campaigns.

Proactively manage partner relationships and project work from genesis to completion.

Continuously monitor emerging digital marketing trends and technologies to identify opportunities for improvement.

Conduct research on competitors’ digital marketing strategies, including website content, paid advertising campaigns, SEO tactics, etc.

Qualifications

Excellent communication skills.

At least 2-3 years of experience in digital marketing.

Hands‑on experience coordinating and managing paid media campaigns across multiple platforms.

Strong track record of success with audience targeting, campaign optimization, and reporting.

Experience with Google Tag Manager, Google Ads, and Google Analytics.

Ability to conduct keyword research based on SEO and business goals.

Proficiency at managing external partners in various areas of digital marketing.

Effective budget management ability.

Strong understanding of AI technology and ability to leverage AI tools to enhance audience targeting, content optimization, and overall campaign effectiveness.

Benefits

Paid time off and paid holidays.

Opportunities for advancement.

All job‑specific equipment and safety gear provided.

401(k) retirement savings plan with company match.

Employee‑owned company and discounted stock purchase options.

Group health plan.

Employee referral bonus program.

Locations throughout the United States in major cities and desirable areas.

Career development program supported by industry experts.

The Davey Tree Family Scholarship for children of employees.

Charitable matching gift program.

All listed benefits available to eligible employees.

Company Overview

Davey is an equal‑opportunity employer. All qualified applicants will receive consideration for employment without regard to protected class, including race, color, religion, sex, pregnancy, sexual orientation, gender identity or expression, national or ethnic origin, marital or familial status, disability, status as a protected veteran, status as an Aboriginal or Indigenous person, or other classification protected by law.

Davey provides research‑driven tree services, grounds maintenance and environmental consulting for residential, utility, commercial and environmental partners in the U.S. and Canada. We invest in our employees by offering industry‑leading training, technology and benefits that lead to a rewarding and safe work experience at all levels.

Accommodations

If requested by employee or as required by law, reasonable accommodations will be made to enable employees with disabilities to perform essential job functions.

Contact

Contact Recruiting@davey.com or 1-877-411-7601 for assistance.

Employment Details

Employment type : Permanent

Job type : Full Time

Travel expectations : Up to 25%

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