Analyst II - Marketing & Digital Strategy

Analyst II - Marketing & Digital Strategy

Denver, PA, US, 17517

Workplace Environment : Hybrid Company : UGI Utilities, Inc

At UGI Utilities, Inc. we believe in providing a superior range of energy products and services to our customers in a safe, affordable manner. As our energy needs evolve, UGI will be there providing safe and reliable service that brings warmth and comfort to our 750,000 customers in 45 counties in Pennsylvania and 1 county in Maryland.

We strive to reflect the communities we serve by attracting and retaining top talent, while maintaining a diverse workforce that embraces our culture of safety, service, and integrity. As an employee of UGI Utilities, you can expect a competitive total compensation plan and comprehensive benefits. Employees work in a collaborative environment, have upward mobility opportunities, and the ability to enjoy a true work life balance.

To learn more about UGI's workplace culture, sustainability efforts, and commitment to inclusivity, we invite you to visit our UGI Corporate sustainability page.

Apply to UGI Utilities today to share in our mission and support countless neighbors, friends, and families in providing best-in-class products and services!

Position Summary :

This position owns the content development and maintenance of all external facing assets on www.ugi.com to enable growth marketing, provide essential customer information and ensure regulatory compliance. The position develops and maintains marketing automation within Salesforce Marketing Cloud, serving as a consultant to Sales, Outreach, Energy Efficiency / Conservation, and Customer Service colleagues, advising these teams on the optimal ways to reach their respective goals via digital tactics. They will recommend and implement best fit marketing strategy to increase customer enrollment in low-income customer assistance programs, prepare and execute monthly energy efficiency promotional content for social media and email marketing to meet energy efficiency rebate program goals, and deploy all ad hoc customer success campaigns in response to the department's needs. Responsible for compiling reports and analytics regarding effectiveness of efforts. This position will provide administrative and analytical support of key programs and metrics to achieve Sales / Marketing goals and Regulatory obligations.

Principal Accountabilities :

• WordPress Data Administration : Develop and maintain content associated with www.ugi.com, supporting all departments across the organization. Ensure the prevailing version of Web Content Accessibility Guidelines are followed. Collaborate with third-party vendors to resolve any site defects and make improvements.
• Marketing Cloud Administration : Manage marketing automation, email marketing and SMS / text campaigns in support of Growth Marketing, Sales / New Customer Acquisition, Customer Success, Energy Efficiency / Conservation and Outreach / Assistance Programs departments including independent content creation, copywriting, database management and measurement of campaigns.
• Marketing Program Coordination : Provide support for development of marketing plans. Assist with development and implementation of targeted marketing campaigns, including coordinating creative development, coordinate production with third party production vendors, communication with sales teams, campaign tracking and reporting. Create and manage data and lists for marketing programs. Create reports, graphs, tracking and analysis of other marketing programs as well as data on customers, savings calculator input factors, and other key metrics.
• Website Enhancement Coordination : Actively participate in the coordination, validation and testing for any assigned digital strategy initiatives to ensure accuracy of functionality and optimization of experience, as needed. Initiatives may include Live Chat, Outage Map, Online Account Center, etc.
• Reporting and Analysis : Measure and analyze online activity each month or for specific campaigns, including website visits, online forms, traffic sources, etc. Review and refine existing software and tools and processes for improvement. Process and pull reports for all digital campaign expenses.

Knowledge, Skills and Abilities :

Qualifications :

Nearest Major Market : Lancaster Job Segment : SEM, SEO, Sustainability, Cloud, Behavioral Health, Marketing, Energy, Technology, Healthcare

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