Director, Digital Marketing (Shelton)

Job Title : Director of Digital Marketing

Reports To : Vice President, Brand Strategy

Overview

The Director of Digital Marketing will lead Excelligences digital marketing strategy and execution across brands, with a focus on Discount School Supply and Really Good Stuff. This role drives full-funnel campaigns across paid, owned, and earned digital channels, supporting customer acquisition, engagement, and lifetime value.

Key Responsibilities

Digital Strategy & Planning

• Develop integrated digital strategies aligned with brand positioning and revenue goals.
• Lead digital activation for brand campaigns across multiple formats and platforms.
• Define channel mix and budget allocation by brand to optimize ROAS and LTV.

Campaign Execution & Channel Oversight

Personalization & Innovation

Analytics & Optimization

Cross-Functional Collaboration

Qualifications

Preferred Attributes

Equal Employment Opportunity (EEO)

Excelligence is proud to be an Equal Employment Opportunity (EEO) employer. We are committed to fostering an inclusive environment where diversity thrives. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected status in accordance with applicable laws.

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