Talent.com
Marketing Strategy Manager - Owned Channels- Vice President

Marketing Strategy Manager - Owned Channels- Vice President

ChaseColumbus, OH, US
1 day ago
Job type
  • Full-time
Job description

Marketing Strategy Manager

The Consumer Bank Acquisition Marketing team is responsible for driving incremental high-quality customer growth by launching and leading direct-to-consumer marketing campaigns that acquire new customers and deepen existing relationships. A significant source of customer growth for Chase Consumer Bank is through acquisition marketing on our digital Owned Channels, including Chase.com (#1 most visited banking site) and the Chase Mobile App (#1 most downloaded banking app).

As a Marketing Strategy Manager on the Acquisition Marketing team, you will drive growth of new banking relationships driven by acquisition marketing through our Owned Channels.

Job Responsibilities

  • Partner with leaders of centralized teams managing Owned Channels (for example, Digital, Owned Media and / or Modelling, etc.) to pragmatically advance our customer growth results via strong collaboration and influence.
  • Concept, develop and propose initiatives and tests that drive growth through a deep understanding of business priorities, customer segments and needs as well as Owned Channel capabilities.
  • Create Owned Channel priorities and backlog recommendations to establish multi-quarter initiative roadmaps and growth targets.
  • Deliver on growth targets by leading collaboration between Consumer Bank Acquisition and Owned Channel teams to ensure timely delivery of insights, deliverables and next steps.
  • Lead Acquisition ad serving improvements in partnership Owned Media and Modelling to improve discoverability and share-of-voice of our messages.
  • Develop and manage Owned Channel performance tracking that provide ongoing performance insights and identify gaps or opportunities to improve.
  • Identify, triage and escalate ad performance issues for timely resolution.

Required Qualifications, Capabilities and Skills

  • 6+ years of experience in digital, direct-to-consumer marketing.
  • Team player with the ability to navigate a highly matrixed organization, influence partners, build consensus, and work across various functional departments.
  • Proven experience crafting well-structured strategic business plans using qualitative and quantitative data and producing measurable results.
  • Ability to present and discuss ideas with intent to persuade, educate, and enhance understanding across all levels of the organization.
  • Experienced manager of marketing budgets, forecasts, and expected financial returns.

    • Preferred Qualifications, Capabilities and Skills

  • Financial services industry experience a plus.
  • Proven ability to take initiative, influence others and achieve results.
  • Constantly pushes boundaries of "what could be" to drive innovation.
  • Excels at managing multiple initiatives simultaneously within tight deadlines.
  • Loves testing, learning, and taking calculated risks.
    • Create a job alert for this search

    Channel Marketing Manager • Columbus, OH, US