Senior SEM Manager

Senior SEM Manager

Department : Paid Search

Employment Type : Full Time

Location : Chicago

Description

Who We Are

Mission : At Clever Digital Marketing, we are on a mission to empower large-scale home improvement companies by fueling their top-line revenue through innovative digital marketing strategies. By bridging the gap in the industry for a highly profitable digital lead vendor, we’ve created a unique space where growth isn’t just supported—it’s catalyzed.

Product : Clever Digital Marketing delivers outcome-driven paid advertising and strategic advising solutions. We don’t focus on clicks and impressions—we focus on net sales. Our customized, data-driven strategies are tailored to each client’s unique needs, ensuring measurable impact and scalable profitability.

Scale : In just three years, we’ve partnered with over 50 large-scale home improvement companies across the USA and Canada, helping them generate $250 million in revenue. By integrating seamlessly with our partners and leveraging our core value of Extreme Ownership, we’ve set bold targets, driving shared success. We’re on track to help our clients achieve $325 million in revenue next year.

Impact : As trusted subject matter experts in the home improvement space, we are redefining what it means to deliver value. Our commitment to authenticity and collaboration ensures we remain a powerhouse of growth, innovation, and measurable results for every client we serve.

Who We're Looking For : CDM is seeking a Senior SEM Manager who will oversee a portfolio of clients and be a part of the driving force in scaling our PPC department. You will play an integral role in growing the department's success with our team.

If you have a passion for scaling Google campaigns profitably, love witnessing growth from the seed of your strategy and implementation, enjoy working with a diversified client portfolio, love reading and analyzing data, and excel in building and maintaining department processes, as well as creating high-budget campaigns that flourish from the results of your efforts, keep reading!

Location Flexibility : We welcome candidates from all over the U.S.! We embrace a remote-first approach and are committed to building a diverse team across the country. No matter where you’re based in the U.S., we encourage you to apply.

What You'll Do

• Oversee campaign strategy and work with Manager on advanced search tactics while establishing ongoing strategic frameworks for streamlined operations.
• Daily account management to maximize mid and high tier accounts.
• Lead media planning for new accounts.
• Coordinate with team leadership to manage and optimize large-scale budgets, ensuring efficient allocation to maximize investment and hit agency benchmarks.
• Manage the performance of Analyst, Coordinator, and Manager roles, including overseeing their training, development, and quality of work.
• Work with the CSM lead to set North Star Metrics for every client.
• Oversee campaign audits to ensure a comprehensive analysis, accurate findings, and relevant recommendations are implemented.
• Create and implement robust A / B testing frameworks to continuously optimize campaign performance.
• Create, manage, and refine processes and best practices to engage in operational excellence for internal efficiency and ultimate client success.
• Develop comprehensive strategies and frameworks for struggling accounts. Ensure these strategies are aligned and implemented with CDM best practices.
• Clearly communicate with internal stakeholders to ensure client status and performance alignment.
• Lead the cross-team communication with the conversion rate optimization and integration teams.
• Maintain regular communication with team members through 1 : 1 meetings and team discussions to address challenges, provide feedback, and align on goals.
• Lead annual performance reviews for all junior team members to provide clear feedback on performance and growth.

What We're Looking For

What We Offer

Clever Digital Marketing values the unique skills and experiences each individual brings to the team. We are happy to provide reasonable accommodations to candidates in need of support during the recruitment and selection process.

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