Marketing Liaison

POSITION SUMMARY:

This position is all about relationships and connections. Developing and maintaining relationships with people, both internal and external customers. Making a connection with a person during a very difficult time in their life and helping make that time a little easier. The Marketing Liaison has an outgoing personality and superior customer service skills that stand out among their peers.

DUTIES & RESPONSIBILITIES:

• Maintain effective markets for facility services by developing and sustaining referral relationships
• Coordinate external marketing of facilities within the community through health providers and organizations
• Develop strategies to maximize admissions of residents in accordance with facility and regional sales plan
• Evaluate effectiveness and cost benefit of marketing tactics
• Make recommendations to alter strategies, and develop marketing tools for facility or district within their budget constraints
• Participate in weekly sales team meetings, reporting regularly on referral development and progress on targets and reviews census management practice guidelines, analyzes trends, and acts to avert deterioration of market share

QUALIFICATIONS & REQUIREMENTS:

• Must have at least 1-3 years of experience in health care, long-term care industry, or insurance sales/marketing & 1+ years of experience with the proposal development process
• A bachelor’s degree in marketing or a related field is preferred
• Public relations experience is preferred
• Must have strong technical writing skills and be familiar with medical terminology
• Must have superior presentation skills (both 1-on-1 and in a group setting), and must be proficient in Microsoft Office products (Word, Excel, PowerPoint)