Associate Director, Marketing and Brand Strategy

Whitworth UniversitySpokane, WA, United States

5 days ago

Job type

Full-time

Job description

Whitworth University seeks a strategic and creative marketing professional to serve as Associate Director of Marketing and Brand Strategy. This pivotal role shapes how Whitworth is perceived by prospective students, alumni, donors, and the broader community.

The Associate Director will lead the development and execution of integrated marketing strategies that reflect Whitworths Christ-centered mission and advance institutional goals. Success in this role will be measured by strengthened brand recognition, more robust enrollment pipelines, and deeper engagement with stakeholders.

Whitworth offers a comprehensive compensation package, strong benefits, and the opportunity to make a meaningful impact in a mission-driven environment. For candidates who thrive on creativity, collaboration, and purpose, this role provides professional growth while telling Whitworths distinctive story of faith, learning, and service.

Project & Vendor Management | 25%

Manage multiple concurrent projects, ensuring timely and budget-conscious execution.
Oversee paid advertising campaigns and brand photography budgets.

Brand Stewardship | 20%

Maintain consistency and integrity of the Whitworth brand across all media.

Monitor trends and conduct analysis to inform new brand applications.

Guide the development of the universitys brand voice and messaging strategy.

Update and enforce brand guidelines and policies for logo, photography, video and social media usage.

Team Leadership & Supervision | 20%

Supervise the Production Designer, providing guidance, feedback and professional development support.

Ensure alignment of design output with brand standards and strategic marketing goals.

Hire, train and supervise student employees within the MarCom department, fostering a collaborative and growth-oriented environment.

Strategic Planning | 15%

Collaborate with admissions and institutional advancement to develop marketing plans that support enrollment and fundraising goals.

Lead the Development of integrated marketing strategies to enhance brand awareness and engagement.

Digital Engagement | 15%

Oversee digital strategy development with external vendors to support recruitment and awareness.

Collaborate with digital content and media teams to increase social media engagement.

Implement strategic marketing efforts using digital, social media and multimedia content.

Additional Responsibilities | 5%

Assist with special projects and attend department meetings and gatherings.

Serve on committees and engage with on-campus events and gatherings.

Bachelors degree, or an equivalent combination of education and experience .

2+ years of professional experience in marketing, communications, or brand-related work.

Organizational skills with the ability to manage multiple projects and priorities effectively.

Experience using digital and social media tools to advance brand awareness.

Personal commitment to the Christian faith and the mission of Whitworth University.

Alignment with Whitworths identity as a Christian liberal arts college affiliated with the Presbyterian church.

Core Competencies

Ability to translate institutional goals into compelling brand strategies.

Deep understanding of brand positioning and consistency across channels.

Uses data, research, and market trends to inform decisions and measure impact.

Anticipates emerging marketing technologies and integrates them strategically.

Engages diverse audiences with cultural humility and creativity.

Champions Whitworths Christ-centered story in ways that resonate with students, alumni, donors, and the community.

Preferred

Experience with creative software (Adobe Creative Suite), analytics platforms (Google Analytics), or CRM tools.

Supervisory experience with staff or student employees.

Schedule

Full-time (1.0 FTE) | 12 months | 40 hours per week

Whitworth office hours are 8 AM to 4 : 30 PM MondayFriday

Whitworth University is a Christian liberal arts university. Our shared mission is to provide our diverse students with an education of mind and heart, equipping them to honor God, follow Christ, and serve humanity. We seek candidates who are willing to engage with the universitys mission and integrate their Christian faith into their work.

Interested candidates should submit a cover letter, resume, faith statement, and contact information for at least three professional references. A background check and sexual misconduct check will be required of the successful candidate.

Applicants must be legally authorized to work in the United States at the time of hire and maintain valid work authorization throughout the duration of employment, including those on OPT. Whitworth University does not offer visa sponsorship for this position.

Compensation details : 31.52-33 Hourly Wage

PIf8cc7cfb8568-29952-38711125

Required

Preferred

Job Industries

Sales & Marketing

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Director Brand Marketing • Spokane, WA, United States

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