Gladney Center for Adoption is hiring : Social Media Specialist in Fort Worth

Description

SUMMARY : The Social Media Specialist is key to sharing Gladney’s story across a variety of digital platforms. This role focuses on developing, curating, and managing content that highlights Gladney’s mission of Creating Bright Futures Through Adoption. By driving thoughtful engagement and strategy, the Social Media Specialist helps strengthen awareness, foster advocacy, and build meaningful community connections.

Job Duties And Essential Functions

• Plan, schedule, and publish engaging content that reflects Gladney’s philosophy of Family for Life and the belief that Every Child Deserves a Loving and Caring Family.
• Showcase adoption journeys, client stories, the Gladney Home, and community initiatives through thoughtful storytelling.
• Design and execute campaigns that drive fundraising, awareness, education, and recruitment goals.
• Repurpose existing videos and digital assets into fresh, platform-specific content that maximizes reach and engagement.
• Build and nurture online communities by responding to comments, messages, and inquiries with professionalism and empathy.
• Highlight the voices of adoptees, adoptive families, birth families, and community partners while maintaining Gladney’s brand integrity.
• Advocate for adoption as a positive and meaningful way to build families.
• Monitor, analyze, and report on social media performance to track engagement, reach, and overall impact.
• Stay informed on digital trends and emerging opportunities to strengthen Gladney’s online presence.
• Ensure all strategies reflect Gladney’s Communication Model, including mission, vision, philosophy, and quality standards.
• Partner with internal teams to elevate programs, services, and events across social channels.
• Maintain consistent messaging across all platforms, aligned with Gladney’s Five Key Basics : ethics, empathy, responsible communication, advocacy, and efficiency.
• Work with external collaborators and influencers to extend Gladney’s reach and impact.
• Perform other duties and special projects assigned to support organizational objectives and enhance operational efficiency.

Qualifications

MINIMUM REQUIREMENTS :

Preferred Requirements

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