Paid Media Specialist (Waco)

Job Title : Paid Media Specialist

Location : Sendero HQ (Non-Remote)

Department : Marketing

Reports to : Marketing Manager

SUMMARY

The Paid Media Specialist manages Senderos paid advertising ecosystem across Meta, Google, TikTok, and YouTube, with a primary emphasis on Meta. This role balances hands-on execution with strategic insight, building campaigns that not only drive measurable growth but also strengthen Senderos brand presence and storytelling across every channel.

Working closely with the Marketing Manager, and currently the CEO and COO, this person will own day-to-day media buying, campaign management, and creative optimization while keeping a sharp focus on improving overall performancedriving stronger ROAS, lowering acquisition costs, and lifting brand results through smarter, more efficient paid strategies. As the marketing function scales, this role has the opportunity to evolve into a leadership or management position.

KEY RESPONSIBILITIES

Paid Media Management

• Plan, execute, and optimize multi-channel paid campaigns across Meta, Google, TikTok, and YouTube.
• Manage ad budgets, targeting, testing, and creative variations to maximize ROI.
• Track and report performance metrics with clear recommendations for improvement.
• Stay current on emerging trends, algorithm shifts, and platform updates to keep Sendero ahead of the curve.
• Develop and test new paid strategies that strengthen awareness, conversion, and retention.

Creative Collaboration

Technical & Analytical Execution

Growth & Leadership Potential

QUALIFICATIONS & REQUIREMENTS

Job Type : Full-time

Location : Sendero HQ (Non-Remote)

Benefits : Included (waiting period may apply)

Please visit our corporate website at www.senderopc.com for more information.

Sendero Provisions Co., LLC is an Equal Opportunity Employer.