Marketing + PR Coordinator

Founded in 2008 by Los Angeles native Jeff Abrams, Rails has grown from a small label - started with just a single hat - into a full collection of women’s and men’s apparel. Sold at top international retailers and worn by a loyal following of celebrities and tastemakers, the brand has come to define a new classic heritage and relaxed sensibility. Rails is sold in 30 countries by more than 1000 retailers, including its own flagship stores in New York, San Francisco, Newport Beach, Paris, London and Amsterdam.

Summary :

As the Marketing + PR Coordinator at Rails, you will serve as a key support partner to the Marketing and PR Director, assisting with the execution of influencer partnerships, VIP relations, press outreach, and marketing across various areas of the business. This is an exciting opportunity to contribute to a growing global lifestyle brand while gaining exposure to multiple facets of the fashion industry. We are looking for a highly motivated candidate with a passion for the industry and the drive to make an impact at Rails.

The Marketing + PR Coordinator reports to the Director of PR.

Key Responsibilities :

Influencer Partnerships & VIP Relations

• Identify and engage with influencers, celebrities, and brand ambassadors that align with Rails' values and aesthetic.
• Support the coordination of influencer campaigns, including outreach, product gifting and shipments, and follow-ups.
• Build and maintain organic relationships with key influencers and VIPs in the fashion and lifestyle space.
• Track influencer performance and ensure campaign deliverables are met.

Press Outreach & Media Relations

Marketing & Event Support

Retail & Wholesale Marketing

Social Media & Content Support

Key Qualifications :

Rails is committed to providing equal employment opportunities and building a diverse workplace in all its forms and considers candidates without regard to race, color, religion, age, gender identity, sexual orientation, national origin, disability status, veteran status or any other characteristic protected by applicable laws. As an equal opportunity employer we welcome and consider all qualified applicants.