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Publicity Manager, Celadon Job at Rowohlt Verlag GmbH in New York

Publicity Manager, Celadon Job at Rowohlt Verlag GmbH in New York

MediabistroNew York, NY, United States
8 days ago
Job type
  • Full-time
Job description

Macmillan Publishers is a global trade book publishing company with prominent imprints around the world, publishing a broad range of award-winning books for children and adults in all categories and formats. Macmillan Publishers is committed to our authors, our employees, and to the environment.

Administration

Professionals

Celadon Books, a division of Macmillan, is seeking a Publicity Manager to join our team. The ideal candidate will have strong experience in high priority fiction, lifestyle, and expert-driven nonfiction titles. This role includes executing all aspects of a publicity campaign, including national and regional media booking, producing events and book tours, and overseeing author travel arrangements. Additionally, the role will involve representing the publicity department at key acquisition meetings and work closely with authors, agents, and cross-functional teams to shape the success of each launch.

What you'll do :

  • Lead strategic, high-visibility publicity campaigns across fiction, lifestyle, and expert-driven nonfiction titles—from launch planning through long-lead and publication.
  • Secure national and regional media across broadcast, print, digital, podcasts, and emerging platforms through compelling, targeted outreach.
  • Plan and execute author tours and events, managing logistics, media appearances, and bookseller and festival coordination.
  • Draft and shape all press materials, including pitch letters, press releases, Q&As, and strategic talking points.
  • Collaborate closely with editorial, marketing, sales, and agents to align campaign strategy and maximize visibility across all channels.
  • Oversee paperback publicity strategy, including re-engagement plans, repackaging hooks, and long-lead follow-up.

What you'll bring :

  • Minimum of 5 years’ experience in publicity
  • Initiative and desire to work successfully in a fast-paced, small team environment, self-directing day-to-day activities and prioritization; strong attention to detail, with an ability to follow up on items to ensure tight timelines and releases are met
  • Established relationships with key media bookers (broadcast, print, and digital, including podcasts)
  • Proven ability to multi-task and work in a fast-paced, deadline-driven, collaborative environment.
  • Excellent written and verbal communication skills, organizational skills and attention to detail
  • Ability to escort and travel domestically with authors by car, train, and plane when needed
  • Understanding of AI models to be used for research and development of campaigns as well as a curiosity around new uses of AI for workflow optimization is a plus.
  • Must be in office as necessary for author management, group in-person brainstorms or projects, as well as select group events.
  • Fluency in Microsoft Office, Excel, etc.
  • Familiarity with Muckrack, NetGalley, and Edelweiss

    • Additional

    This role will have an annual salary of $74k-$82K.

    About Macmillan / Celadon Books :

    Macmillan Publishers is a global trade book publishing company with prominent imprints around the world, publishing a broad range of award-winning books for children and adults in all categories and formats. Macmillan Publishers is committed to our authors, our employees, and to the environment.

    U.S. publishers include Celadon Books, Farrar, Straus and Giroux, Flatiron Books, Henry Holt & Company, Macmillan Audio, Macmillan Children’s Publishing Group, Picador, St. Martin's Press and Tor Books. In the UK, Australia, India, and South Africa, Macmillan publishes under the Pan Macmillan name. The German company, Holtzbrinck Deutsche Buchverlage, includes among its imprints S. Fischer, Kiepenheuer and Witsch, Rowohlt, and Droemer Knaur.

    Macmillan Publishers is a division of the Holtzbrinck Publishing Group, a large family-owned media company headquartered in Stuttgart, Germany.

    We are an Equal Opportunity Employer committed to reflecting a broad representation of differences race, ethnicity, religion, sex, sexual orientation, gender identity / expression, physical ability, age, family status, economic background and status, geographical background and status, and perspective — in our workplace. The successful candidate for this position will be an employee of Macmillan Publishing Group, LLC

    About Celadon Books :

    Celadon Books, a division of Macmillan Publishing, selects each title with thoughtful consideration in an effort to create a list that is at once classic, uncommon, and fosters discoverability of new voices.

    Our list includes a wide-ranging selection of fiction and non-fiction, from page-turning thrillers and literary novels to memoirs, works of history and psychology, narrative nonfiction and memoirs. The common denominator is that we aim to publish books of quality with commercial appeal. www.celadonbooks.com

    We are looking forward to your speculative application.

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    Publicity Manager Celadon • New York, NY, United States