Insights Analyst (Boston)

Insights Analyst

Highwire is a modern strategic communications and digital marketing agency designed for disruptive companies. We work with high-growth technology companies and established brands looking to reinvent themselves. At Highwire, we believe that storytelling fuels transformation. And the most impactful stories represent all voices and perspectives. As a values-driven agency, we foster an inclusive environment where everyoneregardless of age, race / ethnicity, size, shape, gender identity, sexual orientation, religion and different abilitiescan feel safe, celebrated and worthy. We ensure every Highwire Walker has unique support to climb to success. Our commitment to diversity, inclusion and belonging is permanent and foundational to our business and culture. We aspire to change our industry and build a better future for all. Our people-first culture is driven by four core values : Team Empowerment, Growth Mindset, Inclusion Always, Fierce Distinction. We're looking for individuals with big ideas, strong opinions, and the energy to bring them to life. If you thrive in an environment that values personal accountability, high standards, and boundless motivation, this is the opportunity for you. Be part of our award-winning culture and contribute to an exciting and growing business where you can make a real impact.

The Analyst, Highwire Intelligence Group will play a crucial role in delivering actionable, data-driven insights to support client strategies. You'll dive into the world of data to craft compelling narratives that empower our clients in the fast-evolving technology and healthcare sectors. If you're excited about the intersection of data, technology, and communications and are eager to contribute to building a leading agency capability, this role is perfect for you.

Key Responsibilities

• Data Analysis & Insights : Analyze social media, web, and traditional media data to generate insights that inform strategic communications and marketing decisions.
• Media Monitoring & Listening : Develop and execute Boolean queries to monitor conversations across social media and online news platforms, identifying emerging trends and themes.
• Data Visualization & Storytelling : Build engaging and insightful data stories and visualizations using tools like Google Sheets, Google Slides, PowerPoint and Tableau to communicate key findings.
• Performance Measurement : Use analytics platforms (e.g., Google Analytics, Sprout Social, Meltwater) to assess content performance and provide recommendations for optimization.
• Market Research : Conduct market and competitor analysis to establish baseline knowledge and uncover opportunities.
• Automation & Tools : Leverage tools like Excel, Quid, and AI-driven platforms for efficient data collection and analysis.
• Collaboration : Work closely with internal teams, including account leads, to integrate data insights into broader communication strategies.

Qualifications

What You'll Gain

Highwire Perks

$54,000 - $72,000 a year. Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography.

The duties delineated above will vary depending on the needs of each specific account, and in no way states or implies that these are the only duties to be performed by this employee. This individual will be required to follow any other instructions and to perform any other duties requested by his or her supervisors. We are actively seeking candidates who possess a genuine passion for tech PR and are excited to expand our team. As we continue to grow our agency, we are proactively building a pipeline of exceptional individuals to connect with and consider for future opportunities. If you are enthusiastic about the world of tech PR and are eager to embark on a rewarding career in this field, we encourage you to start the conversation by applying today. We value your interest in our agency and look forward to hearing from you.