Head of Marketing

This is one of those job opportunities that do not come up every day. And also, they are not for everyone.

If you are top talent, hands-on, analytical, superb project manager and people person, willing to work hard (with predictability) and learn a lot, this might be for you. If you are looking to grow (and are willing to make the effort it takes to grow) and care about social impact, this might be for you. If you like to earn people's trust and see feed-back as an opportunity to grow every day, this might be for you. And finally, if you care deeply about what impact you and your team make into society, are willing to put in what it takes, this might be for you. Else, if this does not resonate, do not invest the time as this job description is long : )

About Qida :

Qida is a social impact scale-up founded in Barcelona in 2018 with the vision to become the European leader in services to the elderly at home. Our goal is to keep the elderly patients at home, for longer, through both caregiver services, as well as, insurance, data and technology. By doing this, the ultimate goal is to support health and social care systems in their path to long term sustainability. In other words, Qida is not "another" home-care business. It is a business that uses data, tech, partnerships with public and private institutions to transform how, when and where care is delivered. It works to "fix the health and social care system and on the back of it, creates a good business"; not "making a business out of a broken system that remains unfixed"

Seven years after inception, we have scaled the business to 100Mn€ GMV, 250+ office employees, over 5.500 active caregivers, entered profitability (EBITDA 0) and have partnerships with the largest private hospital chain in Spain (QuirónSalud), the largest bank, the largest life insurers in Spain and over 50 public institutions across the country.

We are B Corp and invested by the 3 largest social impact funds in Spain, together with Kibo Ventures, a leading Southern Europe VC. We have plans (and funding) to grow 10x in the next 5 years. And this position is core to this growth and sector transformation we are doing.

About the origins :

The company was Founded by Oriol Fuertes, McKinsey Alumn in both Spain and London, where he spent c. 10 years doing healthcare work, mostly in public sector. Oriol founded Qida to transform how health and social care system work. He has a strong believe that health and social care systems need a profound reform at global scale to ensure their long term existence (and quality of care) and to do so, cost needs to be reduced. To achieve it, keeping patients at home, with high quality care as well as technology that helps prevent (avoidable) admissions is key. And in Europe, to achieve this goal, working with Public Institutions is fundamental.

In the company, we put a lot of effort in having A+ players, strong team members that create an environment where one can learn and thrive, that push the limit, that ask "what would it take" instead of "finding all the reasons why something won't work", work hard (with predictability, but hard) and have a huge hunger for growth. A couple of examples of the talent we have (non-exhaustive) :

Pau Puigpelat, Chief Operating Officer and Chief AI Officer of the company (7+ years at McKinsey, MBA IESE, Former CEO Alea, 5 years at Qida, etc)

Ariadna Puig, Chief Commercial Officer, 3 years experience in Marketing Consulting and joined Qida when we were 8 people; she helped us scale from 0 to 100Mn€++ GMV

Daniel Alonso, Chief Product Officer of the company (joining now in October); 3 years at McKinsey, MBA Berkeley, 5 years in Walmart US, then 7 years leading all Q-Commerce globally for Glovo and last couple of years as CPO

Agustina Clair, Director of Strategic Projects (Admit); 7 years Consulting in Argentina, then 7 years at Glovo in Argentina, Italy and Barcelona, where ended up leading Groceries globally

Jose Carol, Former Leader of Banco Sabadell Start-up investment arm where he invested in 60+ companies (incl. Qida). After joining the Board for 3 years, he decided to join the company to lead all our M&A and expansion strategy

Ramon Forn, 25+ years at McKinsey (Senior Partner), who acts as Executive Chairman of the Board and Co-Founder

Scope of the role :

Lead Brand and Communication Strategy :

Define, execute, and continuously evolve our brand narrative and communication approach, ensuring consistency across all Qida Groupwhile working with the acquisition and commercial team

Build Qida’s Group brand architecture and lead the brand integration strategy for our M&A acquisitions.

Drive Local Brand Building and Offline Campaigns - Design and execute offline marketing initiatives (e.g., media, events, sponsorships, field activations) to build strong local brand presence and community relevance

Acquisition strategy :

Define and align our digital strategy with the digital acquisition team.

Asess relevant metrics (allocation model, mental availability measurement, etc.) using data to inform decisions and optimize outputs.

Market and customer Intelligence :

Stay ahead of trends in the senior market, monitor the competitive landscape and adapt marketing strategies accordingly.

VoC : get obsessed with our customer - Analyze the company’s customers, understand the different segments and behaviors, and proactively propose marketing actions aimed at both acquiring and retaining clients through improving our value proposition and customer experience.

Value proposition :

Improve our current service and product portfolio based on VoC and Market intelligence identifying, developing and launching new products and services tu improve our value proposition

Develop and Manage a High-performing Team

• Recruit, coach, and develop talent across brand, content, PR, acquisition and communications.

The role reports into the CCO and is invited to the Management Team

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