Marketing Automation Manager

A company is looking for a Marketing Automation Business Partner.

Key Responsibilities

Execute and optimize automation campaigns, including email creation, A / B testing, and reporting metrics

Collaborate with cross-functional teams to enhance audience segmentation and personalization strategies

Manage multiple projects simultaneously while ensuring quality and efficiency in campaign workflows

Required Qualifications

Bachelor's degree in Marketing, Business Administration, or related field

Salesforce Marketing Cloud Specialist certification is required

5-8 years of experience in marketing automation, particularly with Salesforce Marketing Cloud

Experience in creating omni-channel automation campaigns and journey building

Familiarity with marketing automation tools and analytics tools like Adobe Analytics and Google Analytics