Sales Trainer

Who We Are :

At OPENLANE we make wholesale easy so our customers can be more successful.

We’re a technology company building the world’s most advanced—and uncomplicated—digital marketplace for used vehicles.

We’re a data company helping customers buy and sell smarter with clear, actionable insights they can understand and use.

And we’re an innovation company accelerating the future of wholesale remarketing through curiosity, collaboration, and an entrepreneurial spirit.

Our Values :

Driven Waybuilders. We pursue challenges that inspire us to build, create, and innovate.

Relentless Curiosity. We seek to understand and improve our customers’ experience.

Smart Risk-Taking. We transform risk into progress through data, experience, and intuition.

Fearless Ownership. We deliver what we promise and learn along the way.

The Sales Trainer is a key member of the Sales Performance & Training team, responsible for equipping new and experienced sales professionals with the knowledge, skills, and confidence to excel. This role delivers impactful learning experiences, reinforces behavior change in the field, and partners closely with managers to drive sustained sales productivity. Success in this role means faster onboarding, stronger execution, and improved retention across the sales organization.

You Are :

Dynamic : You are a facilitator who can engage diverse audiences in both virtual and in-person environments.

Passionate : You are excited about developing others and making complex concepts simple and actionable.

Engaging : A strong communicator who can inspire confidence, motivate teams, and adapt quickly to learner needs.

Detail-oriented : You are focused, but flexible, able to thrive in a fast-paced, growth-oriented environment.

Collaborative : You partner effectively across teams, building trust and fostering alignment with managers, peers, and cross-functional stakeholders.

You Will :

Deliver engaging onboarding, product, and skills training to new hires and existing sales employees.

Reinforce training through in-field coaching, shadowing, and digital follow-up sessions.

Partner with instructional designers to update and refine content to reflect evolving business needs.

Develop talk tracks and value props for product enhancements and promotions.

Provide feedback to sales leadership on emerging skill gaps and recommend targeted learning solutions.

Track and report on learner progress and training effectiveness, ensuring alignment to performance goals.

Serve as a cultural ambassador, modeling best practices and fostering a learning mindset across the team.

Must Have's :

5+ years of successful sales experience with a history of exceeding targets.

3+ years in a sales coaching, training, or leadership capacity.

Experience in automotive sales or related industry.

Experience in training others in sales methodologies and systems, including consultative, solution, and relationship-based selling (e.g. Sandler, Rain, Spin and Challenger).

Exceptional verbal and written communication skills.

Proficiency with CRM platforms and sales enablement tools.

Bachelor’s degree in Business, Communications, or related field (or equivalent experience).

Nice to Have's :

Experience in a high-growth or large-scale sales organization.

Track record of turning around underperforming sales talent and teams.

Background in instructional design or curriculum development.

Exposure to data-driven learning measurement and ROI analysis.

Familiarity with implementing sales enablement technologies.

What We Offer : Competitive pay

Medical, dental, and vision benefits with employer HSA contributions (US) and FSA options (US)

Immediately vested 401K (US) or RRSP (Canada) with company match

Paid Vacation, Personal, and Sick Time

Paid maternity and paternity leave (US)

Employer-paid short-term disability, long-term disability, life insurance, and AD&D (US)

Robust Employee Assistance Program

Employer paid Leap into Service Day to volunteer

Tuition Reimbursement for eligible programs

Opportunities to expand your skill set and share your knowledge across a publicly traded, global organization

Company culture of internal promotions, diverse career paths, and meaningful advancement

Sound like a match? Apply Now - We can't wait to hear from you!