Director, Marketing & Lifecycle Operations

Director, Marketing & Lifecycle Operations

3 days ago Be among the first 25 applicants

At BuildOps, we’re building a groundbreaking software solution designed to empower today’s commercial contractors. From service management to project execution, we’re reimagining how our customers operate. Our team thrives on ambition, innovation, and collaboration—qualities we look for in every new hire.

What You’ll Do :

HubSpot ownership for Marketing : governance, objects / fields, workflows, forms, UTMs, list hygiene, and compliance.

Build and QA campaigns, emails, landing pages, and reusable templates.

Lifecycle & segmentation : ICP / segment lists, personas, geo / vertical cohorts; manage consent and list health.

Enable and orchestrate (with digital marketing) multi-touch nurtures across the customer lifecycle (prospect → close → onboard → expand → renew).

Automation workflows : triggered journeys, recycling programs, alerting guardrails; A / B and holdout experimentation with strict QA and rollback plans.

Website operations & web analytics : day-to-day CMS backlog (publishing, redirects, tagging) with engineering / agency support; GA4 + GTM event tracking and conversion goals.

Advertising & channel integrations : maintain integrations for Google / LinkedIn / Meta, webinar platforms, chat, content syndication, direct mail / ABM surfaces.

Enablement & campaign ops : intake and SLAs with Demand Gen / PMM; calendars; creative / spec hand-offs; post-mortems; self‑serve dashboards for marketers (channel, cohort, creative, lifecycle).

AI & Agentic lifecycle automation : Orchestrate multi‑step, multi‑channel journeys (email, chat, SMS / WhatsApp, web) with human‑in‑the‑loop fallbacks; auto‑pause / resume based on engagement or risk signals.

What success looks like (6–12 months) :

Marketing Automation infrastructure in place : lead lifecycle stages defined and adopted, audience segmentation operationalized, integrations in place with core business systems and third‑party technology.

Operational excellence : campaigns, nurtures, and web releases ship on time with consistent QA and minimal defects.

Stronger lifecycle performance : nurtures and segmentation demonstrably improve engagement and conversion from current baselines.

Clean, trusted measurement : channel, web, and lifecycle reporting is accurate, accessible, and adopted by stakeholders.

Faster execution : shorter cycle times from intake to launch; standardized templates and playbooks reduce rework; AI workflows integrated and automated checks.

Stable integrations : ad, webinar, chat, and ABM connections run reliably with clear monitoring and quick incident resolution.

Governance in place : UTMs, naming, and list / cadence hygiene are documented and consistently followed.

Hands‑on with HubSpot AI features and adjacent tools (Workato / Zapier, 6sense / Demandbase, Grammarly / Writer, QA linters).

Comfort designing human‑in‑the‑loop processes and measuring AI impact (speed, quality, conversion lift).

Partner closely with RevOps counterparts on marketing attribution model, lead scoring & routing logic, lead lifecycle management, and overall tech stack optimizations.

What We Look For :

6–10+ years in Marketing Operations / Lifecycle for B2B SaaS.

Deep HubSpot Marketing Hub and GA4 / GTM experience; basic HTML / CSS a plus.

Proven record building nurtures, segmentation strategies, and scalable automation.

Comfortable with spreadsheets / BI; Looker / PowerBI a plus; familiarity with ABM tools (e.g. 6sense / Demandbase) and modern CMS.

Process‑minded, documentation‑driven, and strong cross‑functional communicator.

Tooling You’ll Use :

HubSpot Marketing Hub, GA4, Google Tag Manager, LinkedIn / Google Ads, CMS (e.g., Webflow / WordPress / HubSpot CMS), webinar & chat platforms, ABM / direct mail, BI (Looker / PowerBI), automation (Workato / Zapier).

Compensation :

$150,000 - $225,000 + bonus and equity.

What we offer :

Generous equity grant, become an owner in our company!

Macbook computer provided

A comprehensive benefits package

Flexible PTO and hybrid work schedules

Work from home stipend

Hubs in Los Angeles, Toronto, and Raleigh with hybrid work schedules and lunch provided for in‑office days

Company events like BBQs and team‑building activities, both in‑person and virtual

Fast‑paced, collaborative, and dynamic work environment

Opportunities for growth and career advancement

Chance to work with cutting‑edge technology and innovative solutions

The chance to get in on the ground floor and build something truly groundbreaking for ourselves and our amazing customers

About BuildOps

Join BuildOps, the largest commercial trade platform in the country, as we transform the multi‑billion dollar commercial contracting industry! You’ll be a key player in a company that’s truly making a difference for the backbone of our economy.

Location : San Francisco, CA

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