VP, Marketing

Vice President Of Marketing

Why should you join the BlueCross BlueShield of South Carolina family of companies? Other companies come and go, but we've been part of the national landscape for more than seven decades, with our roots firmly embedded in the South Carolina community. We are the largest insurance company in South Carolina and much more. We are one of the nation's leading administrators of government contracts. We operate one of the most sophisticated data processing centers in the Southeast. We also have a diverse family of subsidiary companies, allowing us to build on various business strengths. We deliver outstanding service to our customers. If you are dedicated to the same philosophy, consider joining our team!

Position Purpose : As the Vice President of Marketing, you will be responsible for leading the strategic direction and execution of integrated marketing, sales, and product initiatives that elevate brand visibility, drive membership growth, and enhance customer engagement across all market segments. You will oversee strategic planning, product innovation, and promotional efforts with a digital-first approach to improve customer experience and engagement. Additionally, you will collaborate across divisions to align corporate initiatives, optimize operational performance, and ensure effective delivery of marketing programs.

Location : This position is full-time (40-hours / week) Monday-Friday working ONSITE at our 4101 Percival Road, Columbia, SC location.

What You'll Do :

• Develop and execute comprehensive short- and long-term strategies for marketing, sales, brand positioning, advertising, and digital engagement.
• Define and implement marketing and financial strategies tailored to diverse member segments, with a focus on digital-first product promotion and customer experience enhancement.
• Lead strategic sales initiatives that address complex client needs throughout acquisition and renewal cycles.
• Assist the development of new products to include the study and evaluation of practicality and potential.
• Create marketing, communication and market launch campaigns and timelines to showcase new capabilities and generate interest.
• Manage analysis, evaluation, identification, and quantification of new market and product growth opportunities for both the fully insured and administrative services only (ASO) business.
• Direct the research teams in understanding customer needs proactively and evaluating effective marketing and promotional strategies subsequent to designing the interaction and information flow.
• Manage deadlines based on the requirements of the projects.
• Ensure proactive research for industry trends is accomplished.
• Manage all marketing programs / channels to establish a multiphase approach focused on reaching clients / customers with key messages and products at appropriate times.
• Direct / set a clear web-based product strategy to facilitate a marketing approach utilizing content, marketing timing and key selling opportunities.
• Establish marketing brand, product, and communications measurements to measure and analyze divisional / market performance.
• Work across multi-functional divisions in a highly matrixed environment to create awareness and promote all product offerings across named segments, sub-segments, and funding methodologies, considering all available data on membership, financial stability, brand, corporate reputation, and user experience.
• Lead and develop high-performing teams through strategic staffing, training, and performance management.
• Oversee budget planning and resource allocation to support divisional goals.
• Provide executive-level guidance on integrating marketing strategies with broader corporate initiatives assuring appropriate funding, personnel, policies and project management sequencing for on-time and in-budget delivery.
• Partner with population health teams to position clinical programs effectively, driving retention and engagement.

To Qualify for This Position, You'll Need the Following :

Required Education : Bachelor's degree

Required Experience : 10+ years-progressively responsible experience within a large corporation / organization. Experience should be in marketing, product and web promotion, including developing formal, client-specific strategies for large self-funded employer accounts.

Required Skills and Abilities :

Exceptional communication, presentation, and interpersonal skills.

Work Environment : Extensive travel required.

We Prefer That You Have the Following :

Our comprehensive benefits package includes the following :

What We Can Do for You :

We understand the value of a diverse and inclusive workplace and strive to be an employer where employees across all spectrums have the opportunity to develop their skills, advance their careers and contribute their unique abilities to the growth of our company.

What to Expect Next :

After submitting your application, our recruiting team members will review your resume to ensure you meet the qualifications. This may include a brief telephone interview or email communication with our recruiter to verify resume specifics and salary requirements.

Management will be conducting interviews with those candidates who are the most qualified, with prioritization given to those candidates who demonstrate the required qualifications.

Equal Employment Opportunity Statement :

BlueCross BlueShield of South Carolina and our subsidiary companies maintain a continuing policy of nondiscrimination in employment to promote employment opportunities for persons regardless of age, race, color, national origin, sex, religion, veteran status, disability, weight, sexual orientation, gender identity, genetic information or any other legally protected status. Additionally, as a federal contractor, the company maintains affirmative action programs to promote employment opportunities for individuals with disabilities and protected veterans. It is our policy to provide equal opportunities in all phases of the employment process and to comply with applicable federal, state and local laws and regulations.

We are committed to working with and providing reasonable accommodations to individuals with disabilities, pregnant individuals, individuals with pregnancy-related conditions, and individuals needing accommodations for sincerely held religious beliefs, provided that those accommodations do not impose an undue hardship on the Company.

If you need special assistance or an accommodation while seeking employment, please email mycareer.help@bcbssc.com or call 800-288-2227, ext. 47480 with the nature of your request. We will make a determination regarding your request for reasonable accommodation on a case-by-case basis.

We participate in E-Verify and comply with the Pay Transparency Nondiscrimination Provision. We are an Equal Opportunity Employer. Here's more information.