Vice President of Marketing

Overview

Location : Hybrid role based in CO / MD / VA with some travel to our facilities

Environment :

Inpatient / Residential and / or Detoxification Treatment Centers

Compensation :

$150,000 - $180,000 Annual Salary + Incentive Bonus (up to 25% of annual salary)

Company Overview : Sandstone Care is a mission-driven age-specific behavioral health treatment provider, specializing in mood disorders and substance use disorders. With locations in Colorado, Maryland, and Virginia, Sandstone Care offers full continuums of care ranging from inpatient centers to recovery living environments with specialized tracks specific for age and diagnosis. We Inspire and Empower Change in the face of the growing substance use and mental health crisis.

Position Overview : The Vice President of Marketing (VPM) is accountable for the strategic planning, development, and execution of all marketing and paid advertising for Sandstone Care. The VPM will oversee all marketing-related functions to drive growth, customer acquisition, brand awareness, and establish our brand as a leader in behavioral health. This position demands strategic thinking, innovation, and a results-oriented approach to foster continued company growth.

Check all associated application documentation thoroughly before clicking on the apply button at the bottom of this description.

Qualifications

Education :

Bachelor’s Degree in a related field; Master’s degree preferred, or equivalent experience

Training & Experience :

Experience working in Mental Health, Addiction, or Behavioral Health for 5+ years

Proven track record of leading and managing Growth / Marketing teams

Demonstrated ability to develop and implement actionable marketing plans that align with business goals, using data and metrics to drive strategic decisions and ensure effective execution

Advanced proficiency in marketing analytics and data-driven decision-making, including using CRM, with a proven ability to leverage insights to optimize marketing strategies and measure success

Outstanding communication and interpersonal skills, with the ability to work effectively with cross-functional teams and executive leadership to drive unified and impactful marketing initiatives

Strong experience with Salesforce, EHR Platforms, Microsoft Office applications including PowerPoint, Word, and Excel

Ideal candidates have proven experience leading quarter over quarter growth in assigned metrics / KPIs

Duties & Responsibilities

Develop and implement a comprehensive marketing strategy that aligns with Sandstone’s mission, goals, and growth objectives

Lead, mentor, and manage a high-performing, results-oriented, and data-driven marketing and alumni team, fostering a culture of creativity, innovation, and excellence. Oversee all aspects of marketing planning, budgeting, metrics, and reporting

Elevate and differentiate the brand through compelling strategies and market messages, while managing brand positioning, messaging, segmentation, and the overall marketing strategy

Participate in service development strategies and drive integrated marketing efforts to enhance product marketing across all media, including SEO, PPC, content marketing, email marketing, social media, and online advertising campaigns

Design and implement strategies to attract clients and retain referral sources, leveraging data-driven insights to optimize client engagement. Utilize market and competitive research to segment and define target markets, refine the service value proposition, and implement effective market entry strategies

Conduct market research and analyze trends to identify opportunities for growth and improvement. Use analytics to measure the effectiveness of marketing campaigns and make data-driven decisions

Manage the marketing budget, ensuring it is allocated to trackable programs, with a focus on optimizing the working pipeline to support the company’s revenue plan

Collaborate with senior leadership to develop and execute ongoing strategies, ensuring monthly, quarterly, and yearly targets are met while overseeing external agencies and marketing services relationships

Lead a dynamic team skilled in data analytics, generative AI, and community marketing to drive innovation, enhance client experience, and elevate brand recognition for market leadership

Be a custodian of the company’s brand and related assets and proactively manage reputation

Responsible for maintaining and developing a strong, mission-driven, high-performance culture within the marketing and alumni departments

Board experience will be highly regarded

Other Requirements

Candidates applying for this position should be aware that an offer of employment is contingent upon passing a comprehensive background check, encompassing criminal records and motor vehicle reports

The Perks At Sandstone Care, we believe that great care starts with our employees. That’s why we offer a comprehensive benefits package to support you in your personal and professional journey. Some of the benefits include :

A competitive compensation and total rewards package including meaningful salary, merit-based pay increases, bonus incentives, and professional growth opportunities

An unlimited PTO package that allows you the flexibility you need for work and life harmony

High quality medical, dental, and vision insurance with a variety of package options that meet your needs and majority company paid

A robust Employee Assistance Program : Including counseling, legal consultations, financial planning, and wellness coaching

A collaborative and supportive community of therapists and team members

What to Expect : Our Interview Process Here’s an overview of what comes next :

Application Review : We’ll promptly review your application within 3 business days

Discovery Call : Expect a 45-minute discovery call with our Director of Talent Acquisition

Interview Process : You can expect interviews with our Chief Growth Officer and other members of the Executive Leadership Team

Offer : If all goes well, you’ll receive an offer

Expected Interview Timeline The entire process typically takes 4-6 weeks.

Sandstone Care’s Commitment to Diversity, Equity, & Inclusion We are committed to fostering a culture of diversity, equity, and inclusion that enriches the lives of our employees and ensures the wellbeing and care of our clients, regardless of race, ethnicity, gender identity, sexual orientation, socioeconomic status, age, ability, or background. We believe that embracing diversity and promoting equity and inclusion are integral to our mission of providing high-quality behavioral health services.

Sandstone Care is an equal opportunity employer and prohibits discrimination and harassment of any kind. We do not discriminate based on race, color, religion, creed, age, sex, national origin, ancestry, marital status, veteran status, sexual orientation, gender identity, disability, or any other legally protected status. All employment decisions are based on qualifications, merit, and business needs.

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