Talent.com
Sr. Manager, Channel Marketing

Sr. Manager, Channel Marketing

MascoIndianapolis, IN, US
30+ days ago
Job type
  • Full-time
Job description

Senior Manager Of Channel Marketing For Newport Brass

As the Senior Manager of Channel Marketing for Newport Brass, you are a strategic architect responsible for planning and executing integrated programs that drive brand growth and elevate customer and influencer engagement across multiple channels. You translate insights into action by partnering closely with product, sales, and brand teams to anticipate market trends, develop compelling programs, and ensure flawless execution. This role is not about managing isolated tactics it's about designing cohesive, results-driven strategies that deliver brand relevance and commercial impact.

Responsibilities

  • Strategic Program Development : Develop and lead the channel marketing strategy for Newport Brass to support business strategies and drive sales and profitable growth across all customer-facing and influencer touchpoints.
  • Channel & Customer Expertise : Build and maintain deep channel knowledge through field travel, industry engagement, and competitive analysis. Develop customer-specific promotions, merchandising, and channel plans to increase visibility and conversion.
  • Campaign Leadership : Design and execute high-impact marketing campaigns aligned with brand priorities.
  • Visual Displays and Merchandising : Collaborate with stakeholders to ensure brand consistency, effective campaign execution and optimized product placement while monitoring performance and adapting strategies to drive sales and customer engagement.
  • Cross-Functional Collaboration : Partner with Sales, Brand Marketing, Product, Operations, Finance, and Regional stakeholders to ideate and activate programs that meet commercial objectives.
  • Performance Measurement : Define KPIs and track channel performance by analyzing sales, margins, and volume across key products and customers, and lead the development of targeted improvement plans.
  • Sales & Customer Activation : Serve as the primary liaison for the corporate sales team and agency representatives. Develop customer-specific promotions, programs, and merchandising assets to increase visibility and conversion.
  • Launch Support : Support product launches across customer channels, including rollout strategy and post-launch performance maintenance.
  • Digital Integration : Collaborate with digital marketing counterparts to synchronize omnichannel initiatives and enhance customer engagement.

Qualifications

  • Bachelor's degree in Marketing, Communications, or a related field
  • 10+ years of marketing experience, preferably in customer / channel marketing or brand management within a large, matrixed organization
  • 5+ years experience managing cross-functional projects with stage-gate frameworks
  • Strong understanding of both digital and traditional marketing channels
  • Proven ability to interpret data and insights to craft compelling, actionable marketing strategies
  • Demonstrated track record in optimizing marketing spend for effectiveness and efficiency
  • Excellent communication and presentation skills confident, clear, and authentic in delivering strategic messaging
  • Collaborative, innovative, and adaptable mindset with a passion for continuous learning
  • Experience or strong interest in luxury, fashion, or design industries is a plus

    • Additional Information

    This position requires up to 40% domestic travel, supporting key customer accounts and initiatives in the field.

    Why Join Us?

    At Delta Faucet Company, our people are our greatest assets. We value different perspectives and fostering an inclusive environment. You'll have the opportunity to shape the future of our brand, working alongside passionate professionals committed to excellence and innovation. Join us to lead progressive growth and make a significant impact within a leading organization.

    Here are some of the benefits we offer for your personal and professional growth :

  • Culture : Recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more.
  • Wellbeing : Comprehensive benefit plans; retirement, savings, tuition reimbursement, and employee incentive programs; resources for mental, physical, and financial wellbeing.
  • Learning & Development : LinkedIn Learning access; internal opportunities to work on projects cross-company.
  • Social Impact : Four employee-led and self-directed Business Resource Groups; Paid volunteer day annually; Employees share their time, skills and talent with charities and nonprofit organizations across the U.S. and around the globe.
    • Create a job alert for this search

    Sr Marketing Manager • Indianapolis, IN, US