VP of Pharma and Partnership Marketing

Job Description

Job Description

This position will be responsible for creating and executing the market strategies and tactics for oncology products and services that align with pharmaceutical companies and clinical trialists. They will work closely with the pharma and partnering business development teams, medical, brand team, lifecycle team and product to ensure our client is establishing a clear and differentiated value proposition for these services that can be communicated through multi-channel campaigns and tactics. The objective for this leader is to ensure our client is viewed as the premier partner for precision oncology trials and discovery programs that will be enabled by their proprietary technology.

PRIMARY RESPONSIBILITIES

• Build and lead a team of marketing professionals that support the pharma and partnering business development efforts for clinical drug development, biomarker discovery and development, and therapeutic commercialization and companion diagnostic development and commercialization for precision oncology indications.
• Develop, deploy, and measure programs that drive awareness of a portfolio of products and services that are available for the pharmaceutical manufactures and clinical trial.
• Work with real world data (RWD) teams to create value proposition for capabilities to inform and fuel clinical trials based on de-identified data from clinical use
• Collaborate with pharma & partnering business development teams to curate voice of customer product and service requirements across segments
• Develop customer and stakeholder segmentation mapping to deploy effective and efficient campaigns
• Ensure that competitive intelligence best practices are deployed across teams to support proactive mapping of product and service offering development pipelines

QUALIFICATIONS

KNOWLEDGE, SKILLS, AND ABILITIES