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Senior Account Executive, Public Relations

Senior Account Executive, Public Relations

Anthology Marketing Group, Inc.Honolulu, HI, United States
2 days ago
Job type
  • Full-time
Job description

Senior Account Executive, Public Relations

The Senior Account Executive serves as a primary client contact and ensures a high-level of strategic thinking, productivity and efficiency on assigned accounts. As a Senior Account Executive you will act as a client liaison, performing day-to-day administrative activities and becoming familiar with client products, markets and media to effectively support clients’ PR needs and long-range planning.

As a Senior Account Executive, you will have the opportunity to :

  • Develop and write public relations plans and strategies, making proactive recommendations to clients.
  • Prepare communication materials involved in the implementation of public relations programs for clients including : press releases, copy for newsletter articles, opinion editorials, and other media-related materials.
  • Participate in new business programs and maintain new business presentations for current use.
  • Manage and / or prepare content and layouts for publications, such as brochures, newsletters, and magazines as assigned.
  • Provide direction and organize photo and video shoots for publications, social media channels, presentations and other communications initiatives.
  • Handle special projects, new business assignments, and social / community involvement activities as assigned.
  • Assist the team in crisis communication situations, as directed.

Additionally, you will be tasked with :

  • Maintaining relationships with industry and editorial contacts to assure appropriate opportunities are realized for clients.
  • Staying abreast of client’s industry and marketplace.
  • Communicating regularly with clients on status, work in progress reports and conference call reports.
  • Preparing reports for clients including activity and clipping reports, as assigned.
  • Managing media and client contact databases, including the updating of contacts, and preparing and maintaining distribution lists.
  • Managing online pressrooms, including uploading news releases and updating client information as directed.
  • Reviewing daily media opportunities and alerting team to pertinent issues / opportunities.
  • To be considered for this role you will need to be located in Honolulu. You will be expected to be in the office at least 1 day a week and may occasionally be required to work during evenings and weekends, as well as off island travel.
  • The ideal candidate brings

  • Account service / management experience. Experience in leading the development of public relations and / or integrated marketing plans.
  • Experience managing projects and leading a team.
  • Crisis and issues management experience.
  • Network of quality business and media contacts locally and nationally.
  • Experience working with Office 365 and related applications.
  • Understanding of Hawaii’s history, culture, and lifestyle.
  • Active in the community, either through volunteering or as a member of a professional organization.
  • A high degree of professionalism.
  • A strong desire to learn and grow in the areas of public relations and integrated marketing.
  • Experience in executing a public relations and / or integrated marketing plan.
  • Understanding of budgets and general accounting processes.
  • Along with the qualifications listed above, you will be considered as a candidate if you have :

  • Four (4) years’ experience in marketing, public relations, media or related field, or demonstrated equivalent capability to perform the required job duties and responsibilities.
  • An ability to respond well under pressure.
  • A strong ability to focus on accuracy, attention-to-detail, and timeliness.
  • An ability to prioritize workload and manage multiple tasks and projects simultaneously.
  • Flexibility to work in a fast-paced environment under tight deadlines with demanding quality requirements.
  • Strong communication skills : writing, editing and verbal.
  • Bachelor’s degree, preferably in Marketing, Public Relations, Media or related field / industry.
  • Compensation Range : $55,000-$62,000 commensurate with experience.

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    Senior Account Executive • Honolulu, HI, United States

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