Social Media Manager

Social Media Manager

https://jobs.coloradocollege.edu/jobs/social-media-manager-on-campus-colorado-united-states

• 492717
• On Campus, Colorado, United States
• Communications & Marketing
• Communications & Marketing
• Staff - Full Time

Job Title: Social Media Manager

Department: OCM Administration

Campus Location: Main Campus

FLSA Status: Exempt/ Salaried

Position Type/ Work Schedule

• 2080 Hours per year
• 12 Months per year
• 40 Hours per week (Estimated)

About Us

Colorado College is a nationally recognized, residential liberal arts college with 2,300 students from around the world. Employees set the stage for student success by bringing their diverse experience and knowledge to the table. The college actively promotes a dynamic and inclusive environment in which students and employees of diverse backgrounds, cultures, and perspectives can learn and work.

Job Summary

Colorado College is seeking a creative and strategic Social Media Manager to lead its digital presence across major platforms. This position is to be responsible for managing Colorado College’s institutional social media presence across all major platforms, including accounts for the College, the Fine Arts Center, and the Office of the President. This role combines creative execution with strategic oversight, crafting and guiding the College’s digital voice and social media direction across key institutional platforms. The Social Media Manager develops and executes social media strategies that enhance brand awareness, community engagement, and institutional storytelling. This role manages daily content planning, creation, posting, community engagement, and analytics while mentoring and guiding student content contributors. Ensures consistent voice, visual identity, and adherence to the College’s brand standards across all social media channels.

Responsibilities

• Social Media Strategy and Execution:
  • Manage daily operations of institutional brand, Fine Arts Center, and presidential social accounts, ensuring consistent, timely, relevant, and engaging content.
  • Develop and implement comprehensive social media strategies that advance institutional priorities, enhance audience engagement, and strengthen Colorado College’s digital brand presence.
  • Create content calendars, write copy, capture social-specific photo/video, and coordinate graphics and multimedia assets.
  • Identify social trends and opportunities for strategic participation and visibility.
  • Partner with the broader OCM team to ensure storytelling alignment across social, web, and print platforms and to ensure consistency of tone, message, and user experience across managed platforms and channels.
  • Align visual assets with CC’s brand identity and support active campaigns.
• Community Engagement and Platform Management:
  • Actively engage with audiences, monitor conversations, and respond in alignment with institutional tone and values.
  • Provide timely and accurate communication during key College events or crises.
  • Build relationships with social media leads across campus units and facilitate coordination, training, and content sharing to increase College visibility. Conduct social listening activities for emerging topics and brand sentiment.
  • Serve as system/subject matter expert for the College’s social media management tool.
  • Develop and manage a social media directory for the College.
  • Contribute to the development and stewardship of social media policy and protocols for the College.
• Student Contributor Mentorship:
  • Recruit, hire, train, and supervise a team of student content contributors.
  • Provide coaching on social content creation, short-form digital storytelling techniques, and social media best practices.
  • Support opportunities for student professional development through participation in social media and content programs.
• Analytics and Continuous Improvement:
  • Track, analyze, and report on engagement metrics to assess content effectiveness and audience growth.
  • Use analytics to inform future strategies and optimize performance.
  • Stay current on emerging platforms, tools, and trends to ensure CC’s presence remains modern and dynamic.
• Work of the College:
  • Serve on College committees as the OCM representative as assigned.
  • Cover signature events and OCM-led marketing/public relations activations.

Minimum Qualifications

• Bachelor’s degree in a related field
• 5 years of experience in a related field

One year of relevant work experience may be substituted for one year of required education (OR) one year of relevant academic coursework beyond the minimum requirement may be substituted for one year of required professional experience.

Required Knowledge, Skills, and Abilities:

• Deep understanding of social media platforms, content strategy, and analytics tools.
• Exceptional short-form writing, editing, and visual storytelling skills.
• Strong strategic planning, project management, and campaign development capabilities.
• Ability to manage multiple priorities and deadlines in a fast-paced environment.
• Creative thinker with a keen eye for trends and cultural relevance.
• Collaborative and responsive communicator who can work effectively across teams.
• Proven ability to maintain confidentiality on key matters.

Preferred Qualifications

Applicants are welcome to apply even if you do not meet the preferred qualifications. We value diverse perspectives and encourage individuals with a genuine interest in the role to submit their applications.

Other Position Details:

• Does not supervise others
• Position will not drive CC vehicles

Application Instructions

• Continuous Recruitment - for full consideration, apply by: 1/26/2026
• This position is not eligible for visa sponsorship.

As part of your application, please submit a portfolio of relevant assets required in addition to your resume and cover letter.

In alignment with our commitment to reduce potential bias in hiring, applicants may redact any information that discloses their age, date of birth, or dates of attendance/graduation from educational institutions on resumes, certifications, transcripts, or other application materials. There will be no penalties for the omission of such information.

Anticipated Hiring Salary Range:

• $62,653 to $75,183 per year

What We Offer:

As part of the total compensation for Staff and Faculty roles, we offer a competitive benefits package including:

• Medical, Dental, and Vision Insurance
• Paid vacation and sick time - accrual of 7.34 hours of vacation per pay period (176 hours, 22 days per year) and 4 hours of sick time per pay period (96 hours, 12 days per year)
• Paid seasonal breaks and holidays (20 days per year)
• 403(b) retirement plans where employees contribute 5% of pay and CC contributes 10%
• Tuition benefits for employee and eligible dependents
• Public Service Loan Forgiveness (PSLF) Assistance Program
• Wellness benefits include free access to the sports center, swimming pool, arts and crafts, outdoor programs, and financial consultants

Accommodation Statement:

In compliance with the Americans with Disabilities Act (ADA), the Rehabilitation Act of 1973, and Colorado College’s policies, if you have a disability and would like to request an accommodation in order to apply for a position with Colorado College, or if you cannot use the online application system, please contact the Office of Human Resources at (719) 389-6421 or HR@ColoradoCollege.edu

E-Verify Information:

This organization participates in E-Verify. For more information, visit www.e-verify.gov.

Benefits and Wellness Information:

Please refer to our Benefits Page

Leave Information:

Please refer to https://www.coloradocollege.edu/basics/welcome/leadership/policies/vacation-leave-and-accrual.html