Marketing Specialist - B2B

This role is responsible for supporting wholesale (B2B) marketing initiatives and projects, from concept to on-time execution. These projects, sales support materials and campaigns are designed to drive brand awareness, customer growth and sales within the division.

Core Duties and Responsibilities

• Planning and execution of various wholesale marketing programs to support the sales team and drive sales with wholesale customers
• Plan and execute marketing initiatives and sales enablement materials (catalogs, ads, email campaigns, sales flyers, digital assets, trifolds) from concept to on-time, execution including objective setting, creative brief, project set-up and coordination, proofing, and approvals
• Coordinate cross‑functional development and production of Point of Service (POS) materials, managing artwork, vendors, timelines, and distribution to support marketing initiatives and ensure brand‑aligned execution to effective drive shopper engagement
• Assist in development of customer lifecycle programs to provide relevant communications that nurture new wholesalers with the goal of driving purchases, expand product sales of existing customers, and reactivate inactive customers
• Provide key insights that will assist with the development of wholesale website enhancements to improve user experience with the goal of generating more traffic and sales growth in this channel
• Liaise with outside vendors, establishing timeline of all key tasks/ milestone deliverables in project management system and ensure projects are within budgeted scope
• Collaborate with internal partners, salesforce, cross-functional partners to define scope of assigned tasks, timing, scheduling, and overall expectations of project goals
• 2 onsite days per week is an essential function of this position
• Perform additional duties as needed

Position Requirements:

• Bachelor’s degree in Marketing, Communications, or related field preferred
• 5+ years of marketing experience, preferably in a B2B environment
• Experience working with a variety of marketing facets including campaign management through digital (email & website marketing) & print as well as sales enablement programs/materials to support the sales force.
• Ability to develop and manage simultaneous projects/priorities in a deadline-orientated environment, executing responsibilities accurately and efficiently.
• Proficient in Microsoft Office
• Knowledge of project management concept and software (i.e. Adobe WorkFront) is desirable
• Highly detail -oriented with superior organizational and follow-up skills
• Team player with a positive attitude who works well cross-functionally
• Resourceful, self-starter who takes initiative to learn processes and get things done with little supervision
• Flexible, adaptive, with the desire to embrace/ champion change
• Excellent verbal and written communication skills.