Director of Marketing, Digital Growth and Guest Experience

## Director of Marketing, Digital Growth and Guest Experience Oversees the website’s content, functionality, and user experience to ensure seamless navigation,

• About the Role :
• The Director of Marketing, Digital Growth and Guest Experience plays a key leadership role in driving new and repeat bookings and optimizing the digital customer journey across Backroads. This position oversees performance marketing, web strategy, analytics, and site production to maximize guest acquisition, lead generation, and trip bookings. This is a hands-on leadership position that requires a strong focus on data-driven decision-making and continuous optimization, ensuring our digital presence delivers both impact and exceptional guest experience.Guide best practices for SEO / AEO, tagging, and user experience improvements—working in tandem with product and engineering10+ years in digital marketing roles with experience managing both performance media, CRM and website executionProven experience leading teams and managing multiple projects simultaneously Strong working knowledge of Google Ads, Meta Ads Manager, Salesforce Marketing Cloud, and CMS platforms; Drupal experience preferredFamiliarity with CRO tools, UX best practices, and site analytics (e.g., GA4, Unbounce)Excellent communication and prioritization skills to manage internal and external stakeholders
• Comprehensive medical, dental, and vision insurance
• 401(k) with company match, flex plan, and parental leave
• Generous paid time off, 8 paid holidays, and additional time off to go on Backroads trips!
• Complimentary trips and trip discounts for employees, and trip discounts for employees’ friends and family!
• Outdoor industry discounts and deals
• Alternative commuter incentives for biking, walking, carpooling, or using public transportation to get to work
• Wellness programs and regular lunchtime bike rides and yogaAt Backroads, we uphold a commitment to transparency and fairness within our hiring process, particularly regarding compensation. The salary range posted for each role applies to both employment offers and employees actively working in the role.

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