Sr Manager, Channel Strategy & Operations - Lowe's Media Network

Your Impact

The Senior Manager, Channel Strategy & Activation leads a global team in developing and executing scalable, multi-channel media strategies. This role drives operational excellence, best practices, and performance optimization across digital platforms—including CTV, social, display, and paid search. Responsible for end-to-end channel activation, the Senior Manager ensures consistent, high-quality execution through streamlined processes and cross-functional collaboration. They also lead the development of new capabilities to enhance channel adoption and campaign effectiveness.

What You Will Do

• Oversee campaign activation across all media channels (e.g., programmatic, paid social, paid search, CTV, display), ensuring alignment with strategy, consistency in execution, and optimal performance.
• Establish channel-specific playbooks that define platform use cases, audience strategies, measurement frameworks, and performance benchmarks to guide scalable execution.
• Manage the in-house hands-on keyboard team responsible for activating multi-million-dollar media budgets, ensuring adherence to best practices and driving cross-channel performance.
• Lead the creation and evolution of multi-channel strategy guides that align with business objectives and the growth goals of the Lowe's Media Network.
• Collaborate with internal teams and external vendors to develop and implement new workflows and operational models that improve efficiency and client satisfaction.
• Stay abreast of ad tech advancements, competitive trends, and partner capabilities; apply this knowledge to foster innovation, improve digital marketing outcomes, and share best practices across LMN (Lowe's Media Network) and the broader enterprise.
• Lead rigorous testing and optimization efforts across digital channels; define success metrics, report key insights, and iterate strategy based on performance data.
• Manage prioritization of onsite inventory and channel capabilities; translate business needs into actionable product roadmaps and functional requirements.
• Directly manage team members while influencing global, cross-functional teams within a matrixed environment; foster a culture of collaboration, accountability, and operational excellence.

Required Qualification

Preferred Skills / Education

About Lowe's

Lowe's is a FORTUNE 100 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2024 sales of more than $83 billion, Lowe's operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe's supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com.

Pay Range

$110,900.00 - $185,200.00 annually

Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and / or experience. For information regarding our benefit programs and eligibility, please visit our benefits page.

Lowe's hourly remote associates cannot reside in Alaska, California or Hawaii. Lowe's salaried remote associates cannot reside in Alaska or Hawaii.

Lowe's is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.

Qualified applicants with arrest or conviction records will be considered for Employment in accordance with applicable laws, including the Los Angeles County Fair Chance Ordinance for Employers, the Los Angeles Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act.

Lowe's believes that conviction records may have a direct, adverse, and negative relationship to the following job duties : accessing company property, assets, information and products; partnering, supervising, and regularly working with other Lowe's employees; and adhering to and monitoring compliance and safety guidelines.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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