Assistant Marketing Manager - Hampton Coliseum / Hampton Arts

Marketing Assistant

Join the City of Hampton team! As a proud V3 (Virginia Values Veterans) employer and a designated Military Spouse-Friendly Employer, we are committed to supporting veterans and military spouses. We offer a welcoming and inclusive workplace, recognizing the unique skills and experiences that military families bring.

The purpose of this class is to assist the Marketing Manager in developing and implementing marketing initiatives to sell and promote the events of the Hampton Coliseum, the American Theatre, and the Charles H. Taylor Arts Center.

Examples of work include :

• Assisting with developing and executing strategies for single ticket and season subscription sales and coordinating promotional campaigns for events at Hampton Coliseum, The American Theatre and The Charles H. Taylor Arts Center.
• Monitoring reports and conducting surveys to gauge the success of marketing efforts.
• Coordinating production of advertising materials for events at Hampton Coliseum, The American Theatre and The Charles H. Taylor Arts Center. Providing in-house design and working with the design firm to create print and digital ads, flyers, posters, postcards, publications, etc.
• Assisting with securing paid and trade media placement. Ensuring advertising timelines, gathering invoices for settlement and maintaining daily tear sheets.
• Monitoring media outlets for coverage of Hampton Coliseum, The American Theatre and The Charles H. Taylor Arts Center. Developing and maintaining a positive and productive working relationship with media contacts for the purpose of generating favorable publicity.
• Assisting with planning and implementing new media communication strategies, including social media, email marketing and blogging. Performing maintenance on Hampton Coliseum and Hampton Arts Commission websites. Updating electronic marquee and digital signage.
• Coordinating group sales activities. Providing support for the sponsorship program. Maintaining databases for group sales, sponsorships, direct mail campaigns and email marketing.
• Maintaining event recaps for all events to include promotions, trades, paid advertising and public relations efforts.
• Performing marketing related duties on event days.
• Representing Hampton Coliseum and Hampton Arts Commission at public events such as festivals, fairs, etc. to promote upcoming events.
• Carrying out duties of the Marketing Manager in his / her absence.
• Performing other duties as assigned.

Qualifications include :

Features include :