The Product Account Executive at DemandLab works directly with the President and COO of the company to ensure all aspects of sales, prospecting, lead engagement, pipeline management, client onboarding, and sales reporting are planned and executed. You will act as a bridge between potential clients and the solutions we offer, helping them unlock the full potential of their marketing technology infrastructure. You will play a pivotal role in our sales team by identifying and nurturing relationships with potential clients, understanding their marketing technology needs, and promoting our services to drive revenue growth. This position requires a strategic thinker with strong communication skills, a deep understanding of the marketing technology industry, and the ability to articulate the value proposition of our innovative solution.
The Product Account Executive will develop and execute a prospecting and sales plan based on business objectives.
Sales Strategy
- Develop and execute strategic sales plans to achieve or exceed sales targets for our product
Meeting Sales Targets :
To contribute to the company's growth and success, achieve monthly, quarterly, and annual sales targets. This role typically has an annual sales target of $1 million. All sales and pipelines must be tracked in SFDC.Prospecting and Lead Generation :
Identify potential clients through research, networking, and market analysisPartner with Marketing to follow up on leadsDevelop a pipeline of qualified leads to target for DemandLab solutionsInitiate and maintain relationships with potential clients, understanding their specific marketing technology challenges and goalsEffectively communicate our products and solutions to address customer needs and drive adoptionSolution Presentation :
Collaborate with our marketing technology experts to create customized proposals and presentations that demonstrate the value of our productArticulate how our solutions can improve clients' marketing efficiency and effectiveness and bring value to their companyConduct product presentations to potential clients, effectively communicating how our solution automates processes, repairs data discrepancies, and delivers actionable insightsPipeline Management :
Build and maintain a robust sales pipeline, consistently identifying and qualifying leads through strategic prospecting and relationship-building activitiesMonitor pipeline health and progress, proactively addressing any bottlenecks or issues that may arise to ensure sales objectives are metForecast sales projections accurately based on pipeline analysis, market insights, and historical dataThe annual target pipeline is typically $2.5 million for this role. To be tracked in SFDCSales Process Management :
Manage the entire sales process, from initial contact to closing the dealSales progression is only driven by observable factual evidenceKeep accurate records of client interactions and sales activities using our CRM systemAnalyze sales data and market trends to identify opportunities for improvement and optimization, continuously refining sales strategies and tacticsCoordinate with cross-functional teams such as marketing, product development, and customer support to ensure alignment and seamless execution of sales initiativesMarket Knowledge :
Stay up-to-date with the latest trends and developments in marketing technology, data architecture, and toolchain integrationUnderstand our competitive landscape and positioning within the industryCollaboration :
Work closely with the client success and marketing teams to coordinate efforts, share insights, and optimize strategies for client engagementCollaborate to negotiate and close dealsThe Company may require an employee to perform other duties as assigned temporarily.
Requirements
Successful team members in this role must meet the following experience, qualifications, and education criteria
Experience in business development, prospecting, and salesDemonstrable success in technology services and product salesTrack record of developing and managing multiple opportunities simultaneouslyProven experience collaborating in the creation of sales materialsExperience in influencing and communicating offerings to customers and prospectsExceptional oral and written communication skillsFamiliar with the following software / tools :Salesforce or HubSpot CRMIndustrious, motivated, resourceful and creativeFacility in discussing technical matters with a non-technical audienceQuick learner who goes the extra mile to meet or exceed internal professional development requirementsEDUCATION AND EXPERIENCE
2+ years of experience in B2B technology sales (Martech industry preferred)1+ years of Salesforce or CRM experienceAssociate’s degree in business, or a related field, or equivalent experienceWorking conditions
This is a remote position, and you will work from your home office; some travel is required (15-25%)Standard business hours are Monday - Friday 8 am-5 pm ETMust be able to work at a desk and on a computer for long periodsCoordinate multiple tasks simultaneouslyAccurately complete detailed forms and reportsBenefits
Monthly Utility AllowancePersonal and Professional Development FundingFlexible Work EnvironmentWork From HomeCollaborating with senior marketing professionals with years of experience, pushing the envelopeThe freedom to have fun, experiment, explore, and get creative in a supportive environment.