Channel Marketing Analyst

Job Description :

In this role, you will play a pivotal role in driving data-driven decision-making and strategic planning for the channel marketing team. Youll build a strong partnership with the channel marketing and alliances teams, helping them to solve systems, process, technology, and reporting challenges from within the Marketing Operations team. Your primary responsibilities will include identifying business challenges, gathering business requirements, and navigating complex data environments to enable channel marketing and alliance teams to accurately report on and grow their businesses. This individual will possess strong oral and written communications skills to effectively translate business pain points into scalable process improvements which minimize system disruption. Additional tasks include supporting change management activities to ensure successful adoption across the organization. Strong analytical skills, proficiency in various marketing systems, and a keen understanding of channel marketing principles are essential for success in this role.

Responsibilities :

Collaborate with stakeholders to breakdown complex business issues into simplistic objectives and requirements

Coordinate workshops with cross-functional teams to identify dependencies

Conduct risk assessments to mitigate disruptions

Support development of business cases and project plans

Analyze data to identify trends, patterns, and insights

Establish forecasting and performance metrics to drive data driven recommendations for continuous improvement

Development of documentation and diagrams outlining new or enhanced business processes

Assist in testing and quality assurance activities

Provide user education and enablement materials for end users

Help to evolve the following business processes in close collaboration w / channel and alliance marketing teams

Campaign Management and Measurement

Lead and account scoring

Lead management

Lead routing

Partner lead handoff processes

Workflow / rule-based notifications

Requirements :

5+ years of experience in marketing operations in B2B tech, direct experience in channel and alliance marketing is preferred

Bachelor's degree in marketing, business, or related quantitative / analytical field required

Experience managing and reporting on the performance of co-marketing investments / MDF budgets

Proven track record of meeting deadlines under pressure with competing and changing priorities in a fast paced, dynamic environment

Working knowledge of the MarTech stack and capabilities, and how tools contribute to the overall B2B lead / revenue generation process. Tools of interest :

o Marketo

o Salesforce

o Zoominfo

o Openprise

Analytical background w / experience in leveraging performance data to inform strategy and decision-making

A trusted consultant's presence, ability to listen, engage, influence and educate

Able to hold a room with leadership by gaining respect as a subject matter expert

Can understand business problems at granular level to diagnose

Excellent verbal and written communication skills

Strong Microsoft Office skills including Excel and PowerPoint