Marketing Specialist

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DTS pay range

Base pay range : $60,000.00 / yr - $85,000.00 / yr

Are you a creative, organized, and tech-savvy marketer ready to make an impact on a global scale? DTS — a world leader in high-performance data acquisition systems used in

automotive safety, aerospace, defense, and biomechanics

— is looking for a

Marketing Specialist

to join our growing team!

Summary

The

Marketing Specialist

is responsible for supporting global sales and marketing teams by coordinating and executing strategic marketing initiatives. Key responsibilities include coordinating digital campaigns, maintaining the marketing database, organizing tradeshows, and handling social media to promote DTS products and strengthen brand visibility worldwide. Target markets include automotive safety, aerospace and defense, and injury biomechanics testing.

Responsibilities and Duties

Digital Marketing

Manages DTS’s HubSpot platform, including building and maintaining workflows for lead nurturing, email campaigns, and marketing automation.

Segments audiences effectively to deliver personalized and relevant messaging that guides potential customers through the sales funnel.

Monitors, analyzes, and reports on campaign performance, using key metrics to provide actionable insights and recommendations for improvement.

Collaborates with the marketing and sales teams to ensure a cohesive strategy that aligns marketing efforts with business objectives.

Manages the marketing database in HubSpot, including Life Cycle stages to ensure data integrity and effective segmentation for targeted initiatives.

Develops and executes social media strategies aligned with business goals, including managing daily postings and engagement across all social media platforms (LinkedIn, Facebook, YouTube).

Event Planning & Execution

Plans and organizes 10‑12 tradeshows / events annually (US and International).

Leads event kick‑off meetings, status updates, and post‑event evaluations to ensure seamless execution, team alignment, and knowledge‑sharing.

Plans booth layout & product displays, including rentals and AV, while maintaining corporate branding.

Coordinates setup and breakdown for events, including packing booth & display items, shipping & logistics, ensuring the safe and timely delivery of materials.

Manages the tradeshow & events calendar, including timelines for all related activities.

Supports lead generation tactics, including setting up lead retrieval devices, working with sales to tag / segment contacts for the database, and uploading contacts to HubSpot for follow‑up and nurturing.

Tracks and monitors spending, keeping a detailed record of all marketing‑related expenses, comparing actual costs against the planned budget.

Handles purchasing for show rentals, promotional items, displays, and marketing materials.

Performs other related duties and responsibilities as requested by DTS management.

Experience and Skills

Associate degree (AA) or equivalent education including college‑level studies in marketing and approximately 3+ years in a marketing, sales support, or related position.

Bachelor’s degree in marketing or other related business discipline is preferred.

Previous experience working in a B2B marketing role is necessary.

Previous experience successfully coordinating trade shows and / or other events is necessary.

Working knowledge of digital marketing strategies and marketing channels is necessary. Basic graphic design skills to create social media posts, presentations, signage, etc. is a plus.

Ability to write, proofread, and edit marketing copy utilizing proper grammar, professional tone, and a creative mindset is necessary.

Ability to effectively assist sales team and / or sales partners in a timely manner and the ability to communicate effectively, both verbally and in writing, to a variety of individuals, is necessary.

Demonstrated proficiency using various computer programs, including Word, Excel, and Powerpoint, as well as the ability to use a variety of specialty programs is necessary. Ability to utilize project management tools, such as Asana, ClickUp, Trello, or Monday is preferred.

Experience working HubSpot‑Marketing Hub and the ability to create digital marketing campaigns, workflows, and marketing automations is necessary. Experience working with Salesforce is a plus.

Understanding of AI tools and potential uses that may enhance marketing output is preferred.

Demonstrated ability to appropriately address, analyze, and document detailed information, effectively manage multiple tasks and projects following up as needed, meet deadlines, and communicate / work effectively with other departments in a professional, diplomatic manner is necessary.

Why Join DTS?

For six consecutive years, DTS has been recognized as one of the

“Best Places to Work” —and for good reason. We believe happy, empowered employees lead to exceptional customer outcomes. Here's what we offer :

Competitive base salary and performance bonus structure

Six paid company holidays plus the final week of the year off (paid)

Free on‑site EV charging stations

Comprehensive medical, dental, and vision insurance

Employer‑paid life insurance

Voluntary insurance plans including accident and critical illness coverage

Tuition and training assistance

401(k) with employer match

Estimated Salary Range

$60k – $85k annualized

Work Environment, Physical Demands, and Equipment Use

This position works in an environment where safety, environmental and health concerns may demand constant attention. The employee is frequently required to stand, walk, sit, and lift / carry up to 50 lbs. Occasional U.S. and / or international travel may be necessary based on business or customer needs.

Export Control and Compliance

This position requires compliance with U.S. Export Control requirements. Candidates must qualify as a U.S. Person as defined by 22 C.F.R. 120.15.

Equal Opportunity Statement

DTS is committed to a diverse and inclusive workplace. We are proud to be an Equal Opportunity Employer and make employment decisions without regard to race, religion, sex / gender, sexual orientation, age, disability, veteran status, or any other characteristic protected by federal, state, or local regulations.

Seniority Level

Mid‑Senior level

Employment Type

Full‑time

Job Function

Marketing

Industries

Appliances, Electrical, and Electronics Manufacturing

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