Marketing and Communications Specialist

Marketing and Communications Specialist

Job No: 554660
Work Type: Staff
Location: Central California: Fresno
Categories: Bargaining Unit: Unit 9 - CSUEU - Technical Support Services, Appointment Type: Probationary, Time Basis: Full Time, Job Search Category/Discipline: Marketing/Communications

Marketing and Communications Specialist
(Marketing Communications Professional III)

Compensation and Benefits

Anticipated Hiring Salary Range: $5,877 - $5,994 per month

Full CSU Classification Salary Range: $5,877 - $8,561 per month

• This is a full-time, probationary, exempt position.

The CSU system provides a comprehensive benefit package that includes medical, dental and vision plans, membership in the California Public Employees Retirement System (CalPERS), sick and vacation time, and 15 paid holidays a year. Eligible employees are also able to participate in the fee waiver education program. A summary of benefit information can be found here.

Job Summary

University Marketing and Communications is Fresno State's central strategic marketing and communications office. Housed in the Office of the President, University Marketing and Communications (MarComm) develops and distributes compelling content that builds trust, understanding and support for the university. MarComm tells the Fresno State story and engages a broad range of key audiences, championing Bulldog spirit and elevating the institutional brand locally, nationally and across the globe.

Reporting to the Director of Strategic Communications and under the general guidance of the Vice President for Student Affairs and Enrollment Management, the Marketing and Communications Specialist serves as the lead communicator for prospective and current students by executing targeted marketing and communications strategies that support recruitment, retention, and student engagement.

The Marketing and Communications Specialist serves as the primary liaison between the division of Student Affairs and Enrollment Management and central Marketing and Communications. The position builds and maintains strong working relationships with the vice president, associate vice presidents, directors, and staff to source content and advance division priorities, while providing guidance on communications and marketing best practices aligned with university-wide campaigns. The specialist proactively identifies, develops, and produces stories and content that highlight the division's programs, services, and impact.

Key Qualifications

• Knowledge of:
  • Strategic communications and marketing principles used to plan and execute multi-channel campaigns that support organizational goals, including audience growth, engagement, and retention.
  • Integrated communications channels and platforms, including digital, web, email, social media, and content marketing.
  • Audience segmentation and lifecycle-based messaging, including the use of customer or constituent relationship management (CRM) systems to deliver targeted communications.
  • Associated Press style and standard editorial practices for writing, editing and proofreading content across digital and print platforms.
  • Organizational operations and current issues, with the ability to identify timely communications opportunities that increase visibility and engagement.
  • Data-informed marketing practices used to assess performance and strengthen campaign effectiveness.
  • Office productivity tools and digital collaboration platforms, including Microsoft Office, Google Workspace, and marketing or communications technologies.
• Skill/Ability to:
  • Develop, implement, and manage communications and marketing campaigns, programs, and workflows aligned with the university's mission, brand, and strategic priorities, including recruitment, retention, and student engagement campaigns.
  • Write, edit, and proofread clear, compelling content across formats, demonstrating strong storytelling, journalistic judgment, and editorial precision.
  • Coordinate and manage multi-channel campaigns across email, CRM, web, social media, and digital platforms in collaboration with central Marketing and Communications.
  • Manage multiple projects and deadlines effectively while maintaining accuracy, consistency, and attention to detail.
  • Apply best practices and emerging trends to recommend and support continuous improvement in communications approaches.
  • Use CRM and email marketing tools to develop, edit, and manage audience-targeted communications, in collaboration with enrollment and recruitment partners.

To view the full list of qualifications and job responsibilities, please click the Position Description button above.

Education and Experience

• Equivalent to a bachelor's degree in a related field.
  • Additional experience which demonstrates acquired and successfully applied knowledge and abilities shown above may be substituted for the required education on a year-for-year basis. An advanced degree in a related field may be substituted for the required experience on a year-for-year basis.
• Four years of progressively responsible professional experience in professional writing, editing and media management or related experience.
  • Preferred Skills:
    • Experience supporting or executing audience-focused marketing or communications campaigns, including recruitment, retention, or engagement efforts.
    • Familiarity with CRM, email marketing, or other audience-targeting platforms in a complex, collaborative environment.
    • Experience developing communications for diverse audiences across digital channels is a plus.

Department Summary

University Marketing and Communications promotes and elevates Fresno State's brand, championing Bulldog spirit through strategic and compelling storytelling that inspires a broad range of audiences to engage with and support the university.



Deadline & Application Instructions

Applications received by February 11, 2026 will be given full consideration by the search committee.

• Applications received after that date will be forwarded at the request of the Hiring Manager and/or search committee.

Please click "Apply Now" to complete the employment application for California State University, Fresno. Interested applicants must complete the application and attach the following: 1) their most recent resume/vitae, 2) a cover letter that addresses their specific qualifications and interest, and 3) contact information for three professional references.



Fresno State

California State University, Fresno is one of 23 campuses in the California State University System. The University's mission is to boldly educate and empower students for success through our values of Discovery, Diversity and Distinction. The current student population is more than 25,000, including a large percentage of students with diverse and culturally rich backgrounds. The University serves the San Joaquin Valley while maintaining deep involvement with the state, nation, and across the globe.

Metropolitan Fresno, with a multi-ethnic population of over 527,000, is located in the heart of the San Joaquin Valley. The campus is within driving distance of Yosemite, Kings Canyon and Sequoia National Parks, San Francisco, Los Angeles, the Monterey Peninsula, beaches, sailing, lakes, and numerous ski resorts. Fresno boasts one of the most reasonable housing markets in California and offers a wide array of locally grown fruits and produce.

Equal Employment Opportunity Information

California State University, Fresno is committed to maintaining and implementing employment policies and procedures in compliance with applicable state and federal equal employment opportunity laws and regulations. Executive Orders 1096 and 1097 prohibit discrimination, harassment, and retaliation on the basis of a protected status: race, color, religion, national origin, ancestry, age, sex (including gender identity), sexual orientation, marital status, pregnancy, mental disability, physical disability, medical condition and covered veteran status. Fresno State's commitment to diversity informs our efforts in recruitment, hiring, and retention. We are proud to be an affirmative action and equal opportunity employer.

COVID19 Vaccination Policy

Per the CSU COVID-19 Vaccination Policy, it is strongly recommended that all employees who are accessing office and campus facilities follow COVID-19 vaccine recommendations adopted by the U.S. Centers for Disease Control and Prevention (CDC) and the California Department of Public Health (CDPH) applicable to their age, medical condition, and other relevant indications. Questions may be sent to hr@csufresno.edu.

Supplemental Information

Following a conditional offer of employment, a background check (including a criminal records check) must be completed satisfactorily before any candidate may start work with California State University, Fresno. Failure to satisfactorily complete the background check may result in the withdrawal of the offer of employment. Current employees who are offered positions on campus will be required to undergo a background check for any position where a background check is required by law or that Fresno State has identified as sensitive.

The person holding this position is considered a "mandated reporter" under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment.

This position may be a "designated position" under the California State University's Conflict of Interest Code. This will require the filing of a Statement of Economic Interest on an annual basis and the completion of training within six (6) months of assuming office and every two (2) years thereafter.

Fresno State is a tobacco-free, smoke-free and vapor-free campus.

Fresno State is not a sponsoring agency for staff or management positions. (e.g. H1-B Visas)


To apply, visit https://careers.fresnostate.edu/en-us/job/554660

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